| Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh Journal of business research 69 (12), 5833-5841, 2016 | 2072 | 2016 |
| Brand and country-of-origin effect on consumers' decision to purchase luxury products B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, H Oh, R Singh, ... Journal of Business research 65 (10), 1461-1470, 2012 | 503 | 2012 |
| What is the value of luxury? A cross‐cultural consumer perspective N Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ... Psychology & Marketing 29 (12), 1018-1034, 2012 | 401 | 2012 |
| An international perspectiveon luxury brand and country-of-origin effect G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ... Journal of Brand Management 16 (5), 323-337, 2009 | 205 | 2009 |
| A cross‐cultural exploratory content analysis of the perception of luxury from six countries B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs Journal of Product & Brand Management 22 (3), 229-237, 2013 | 180 | 2013 |
| Luxury brand strategies and customer experiences: Contributions to theory and practice E Ko, I Phau, G Aiello Journal of Business Research 69 (12), 5749-5752, 2016 | 168 | 2016 |
| Loss or gain? The role of message framing in hotel guests’ recycling behaviour L Grazzini, P Rodrigo, G Aiello, G Viglia Journal of Sustainable Tourism 26 (11), 1944-1966, 2018 | 155 | 2018 |
| Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth L Grazzini, D Acuti, G Aiello Journal of Cleaner Production 287, 125579, 2021 | 140 | 2021 |
| Marketing mix and customer equity of SPA brands: Cross-cultural perspectives CH Lee, E Ko, H Tikkanen, MCT Phan, G Aiello, R Donvito, S Raithel Journal of Business Research 67 (10), 2155-2163, 2014 | 99 | 2014 |
| Customers’ willingness to disclose personal information throughout the customer purchase journey in retailing: The role of perceived warmth G Aiello, R Donvito, D Acuti, L Grazzini, V Mazzoli, V Vannucci, G Viglia Journal of Retailing 96 (4), 490-506, 2020 | 95 | 2020 |
| Branding in the time of virtual reality: Are virtual store brand perceptions real? G Pizzi, V Vannucci, G Aiello Journal of Business Research 119, 502-510, 2020 | 85 | 2020 |
| Environmental practices in the wine industry: an overview of the Italian market R Bandinelli, D Acuti, V Fani, B Bindi, G Aiello British Food Journal 122 (5), 1625-1646, 2020 | 63 | 2020 |
| L’evoluzione del concetto di lusso e la gestione strategica della marca. Un’analisi qualitativa delle percezioni sul concetto, sulla marca e su un prodotto di lusso G Aiello, R Donvito 5th International Congress Marketing trends,(Venecia-Italia), 20-21, 2006 | 59 | 2006 |
| Does personality congruence explain luxury brand attachment? The results of an international research study R Donvito, G Aiello, L Grazzini, B Godey, D Pederzoli, KP Wiedmann, ... Journal of Business Research 120, 462-472, 2020 | 50 | 2020 |
| Stakeholder engagement in green place branding: A focus on user‐generated content D Acuti, L Grazzini, V Mazzoli, G Aiello Corporate Social Responsibility and Environmental Management 26 (2), 492-501, 2019 | 46 | 2019 |
| An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom G Aiello, R Donvito, L Grazzini, C Halliburton, B Wagner, J Wilson, ... Journal of Global Fashion Marketing 6 (2), 136-149, 2015 | 35 | 2015 |
| Modeling links between the decision-making process and luxury brand attachment: An international comparison B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, J Tsuchiya, ... Journal of Global Scholars of Marketing Science 23 (4), 361-378, 2013 | 31 | 2013 |
| Luxury brand and country of origin effect: results of an international empirical study B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann HAL Post-Print, 2010 | 28 | 2010 |
| Luxury brand and country of origin effect: results of an international empirical study G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ... International Congress Marketing Trends, 2008 | 28 | 2008 |
| An intercultural comparison of the perception of luxury by young consumers B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs Luxury Marketing: A Challenge for Theory and Practice, 57-76, 2012 | 25 | 2012 |
Raffaele DonvitoAssociate Professor, University of FlorenceVerifisert e-postadresse på unifi.it
