‪Aleksandrina Atanasova‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	105	105
h-index	4	4
i10-index	3	3

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Co-authors

Giana M. EckhardtProfessor of Marketing, King's College LondonVerified email at kcl.ac.uk
Fleura BardhiProfessor of Marketing, Cass Business School, City, University of LondonVerified email at city.ac.uk
Laetitia MIMOUNAssociate Professor in Marketing, ESCP Business SchoolVerified email at escp.eu

Aleksandrina Atanasova

Aleksandrina Atanasova

Bayes Business School (formerly Cass), City, University of London

Verified email at city.ac.uk - Homepage

Marketing Consumer Culture Branding Symbolic Consumption


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The broadening boundaries of materialism A Atanasova, GM Eckhardt Marketing Theory 21 (4), 481-500, 2021	56	2021
Re-examining utopia in contemporary consumption: conceptualization and implications for marketing A Atanasova AMS Review 11 (1), 23-39, 2021	25	2021
Digital nomadism as temporal privilege A Atanasova, F Bardhi, GM Eckhardt, L Mimoun The Routledge handbook of digital consumption, 22-34, 2022	11	2022
Nomadland: The new frontiers of the American dream at the periphery of the market A Atanasova, G Eckhardt Markets, Globalization & Development Review 6 (1), 2021	9	2021
Liquid consumer security A Atanasova, GM Eckhardt, KC Husemann Journal of Consumer Research 50 (6), 1243-1264, 2024	4	2024
Digital Nomadism as a Critique of Modern Life: The Role of Consumption A Atanasova Royal Holloway, University of London, 2021		2021

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Articles 1–6