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Vanessa Bretas
Vanessa Bretas
University of Galway
Verified email at universityofgalway.ie
Title
Cited by
Cited by
Year
Franchising research on emerging markets: Bibliometric and content analyses
VPG Bretas, I Alon
Journal of Business Research 133, 51-65, 2021
1382021
The impact of COVID‐19 on franchising in emerging markets: An example from Brazil
VPG Bretas, I Alon
Global Business and Organizational Excellence 39 (6), 6-16, 2020
1212020
Bibliometric review on FDI attractiveness factors
VPG Bretas, I Alon, A Paltrinieri, K Chawla
European Journal of International Management 17 (2-3), 469-499, 2022
152022
Gobal mindset na internacionalização das franquias brasileiras
TV Rocha, EE Spers, FM Borini, VPG Bretas, PLR Melo, MH Ogasavara, ...
142016
Fatores Relacionados a Internacionalização das Redes de Franquias Brasileiras: Dispersão geográfica e pertencimento a grupos
VP Bretas, JR Galetti, TV Rocha
Revista Eletrônica de Negócios Internacionais: Internext 14 (1), 1-13, 2019
132019
International governance mode choice: Evidence from Brazilian franchisors
VPG Bretas, I Alon, TV Rocha, JRB Galetti
Journal of international management 27 (2), 100851, 2021
112021
COVID-19 and international business
I Alon, V Bretas
Globalization, Political Economy, Business and Society in Pandemic Times 36 …, 2021
102021
Franchising in Brazil: foreign entrants build a presence
VPG Bretas, I Alon
Journal of Business Strategy 42 (6), 374-381, 2021
82021
Modos de governança em redes de franquias internacionalizadas: seleção de parceiros e relacionamentos
VPG Bretas, TV Rocha, EE Spers, PL de Resende Melo
ReMark-Revista Brasileira de Marketing 19 (1), 150-173, 2020
82020
Greenfield FDI attractiveness index: a machine learning approach
I Alon, VPG Bretas, A Sclip, A Paltrinieri
Competitiveness Review: An International Business Journal 32 (7), 85-108, 2022
72022
Predictors of NFT prices: An automated machine learning approach
I Alon, VPG Bretas, V Katrih
Journal of Global Information Management (JGIM) 31 (1), 1-18, 2023
62023
A marca na internacionalizaçao das franquias brasileiras
TV Rocha, EE Spers, FM Borini, VP Bretas, PR Melo, MH Ogasavara, ...
ESPM, Sao Paulo, 2018
52018
Global mindset in Internationalization of Brazilian Franchises
TV Rocha, EE Spers, FM Borini, VP Bretas, PLR Melo, R Khauaja, ...
São Paulo: ESPM, 2016
52016
Governance modes in international franchise networks: Partner selection and relationships
VPG Bretas, TV Rocha, EE Spers, PLR Melo
Revista Brasileira de Marketing 19 (1), 150-173, 2020
42020
O papel dos parceiros locais e rede de relacionamentos no processo de internacionalização: o caso Igui Piscinas
VP Bretas, TV Rocha, MH Ogasavara, GB Rossi
FACEF Pesquisa-Desenvolvimento e Gestão 19 (2), 2016
12016
As influências da seleção de parceiros e dos relacionamentos na dinâmica de expansão internacional: um estudo de caso múltiplo em redes de franquias
V Bretas
12016
Percepção da maturidade digital das redes de franquias brasileiras
TV Rocha, EE Spers, VPG Bretas, PLR Melo, CLC Oliveira, CA Pizani
2023
Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic
TV Rocha, VPG Bretas, M Fonseca, CA Pizani, AS Yojo
Internext 17 (2), 225-242, 2022
2022
Entry and governance modes in international franchising: a case study
VPG Bretas, TV Rocha, RF Galhanone, GB Rossi
International Journal of Logistics Systems and Management 38 (3), 343-359, 2021
2021
International franchising governance modes: an emerging market perspective
VPG Bretas
2020
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Articles 1–20