Natalia Maehle
Natalia Maehle
Associate professor, Centre for Innovation, Bergen University College
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Cited by
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Brand concepts as representations of human values: do cultural congruity and compatibility between values matter?
CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle
Journal of Marketing 76 (4), 92-108, 2012
Consumers' perceptions of the dimensions of brand personality
N Maehle, C Otnes, M Supphellen
Journal of Consumer behaviour 10 (5), 290-303, 2011
On congruence between brand and human personalities
N Maehle, R Shneor
Journal of Product & Brand Management, 2010
In search of the sources of brand personality
N Maehle, M Supphellen
International Journal of Market Research 53 (1), 95-114, 2011
Exploring consumer preferences for hedonic and utilitarian food attributes
N Maehle, N Iversen, L Hem, C Otnes
British Food Journal, 2015
Brand selfies: consumer experiences and marketplace conversations
C Presi, N Maehle, IA Kleppe
European Journal of Marketing, 2016
Crowdsourcing innovation and product development: Gamification as a motivational driver
M Kavaliova, F Virjee, N Maehle, IA Kleppe
Cogent Business & Management 3 (1), 1128132, 2016
From commodity to brand: antecedents and outcomes of consumers' label perception
HM Norberg, N Maehle, T Korneliussen
Journal of Product & Brand Management, 2011
Developing cross-industry innovation capability: Regional drivers and indicators within firms
ES Hauge, N Kyllingstad, N Maehle, AC Schulze-Krogh
European Planning Studies 25 (3), 388-405, 2017
Advertising strategies for brand image repair: The effectiveness of advertising alliances
N Maehle, M Supphellen
Journal of Marketing Communications 21 (6), 450-462, 2015
Sources of brand personality: a survey of ten brands
N Maehle, M Supphellen
ACR North American Advances, 2008
A Measure of Brand Values: Cross-Cultural Implications for Brand Preferences
C Torelli, A Ozsomer, S Carvalho
ACR North American Advances, 2009
‘Brand personality enhancement: an experimental study of alternative strategies
N Maehle, M Supphellen, C Otnes, F Soreze
16th EDAMBA Summer Academy, Soreze, July, available at: www. edamba. eu …, 2007
Brand Personality Enhancement
N Maehle
An Empirical Study of Alternative Strategies, Konzeptpapier, präsentiert auf …, 2007
Forming Brand Personality: Company-Based vs. Consumer-Based Sources
N Maehle, C Xie, M Supphellen
ACR North American Advances, 2009
Enhancement of Brand Personality: The use of different information sources for different dimensions
N Maehle, C Otnes, M Supphellen
Marketing Theory and Applications, 100, 2008
Midtveisevaluering av Sivas Inkubatorprogram og Næringshageprogram
SE Jakobsen, P Engesæter, O Kvitastein, N Mæhle, T Nesheim, J Aarstad
SNF, 2017
Exploring Consumers’ Perceptions of Brand Personality: A Qualitative Approach
N Maehle, C Otnes, M Supphellen
ACR European Advances, 2011
Time to retire the concept of brand personality? Extending the critique and introducing a new framework
O Oklevik, M Supphellen, N Maehle
Journal of Consumer Behaviour 19 (3), 211-218, 2020
Advancing crowdfunding research: new insights and future research agenda
R Shneor, N Mæhle
Emerald, 2020
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