Natalia Maehle
Natalia Maehle
Professor, Western Norway University of Applied Sciences
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Cited by
Cited by
Brand concepts as representations of human values: do cultural congruity and compatibility between values matter?
CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle
Journal of marketing 76 (4), 92-108, 2012
Consumers' perceptions of the dimensions of brand personality
N Maehle, C Otnes, M Supphellen
Journal of Consumer behaviour 10 (5), 290-303, 2011
On congruence between brand and human personalities
N Maehle, R Shneor
Journal of Product & Brand Management, 2010
Exploring consumer preferences for hedonic and utilitarian food attributes
N Maehle, N Iversen, L Hem, C Otnes
British Food Journal, 2015
In search of the sources of brand personality
N Maehle, M Supphellen
International Journal of Market Research 53 (1), 95-114, 2011
Brand selfies: consumer experiences and marketplace conversations
C Presi, N Maehle, IA Kleppe
European Journal of Marketing, 2016
Crowdsourcing innovation and product development: Gamification as a motivational driver
M Kavaliova, F Virjee, N Maehle, IA Kleppe
Cogent Business & Management 3 (1), 1128132, 2016
From commodity to brand: antecedents and outcomes of consumers' label perception
HM Norberg, N Maehle, T Korneliussen
Journal of Product & Brand Management, 2011
Developing cross-industry innovation capability: Regional drivers and indicators within firms
ES Hauge, N Kyllingstad, N Maehle, AC Schulze-Krogh
European Planning Studies 25 (3), 388-405, 2017
Self-tracking behaviour in physical activity: a systematic review of drivers and outcomes of fitness tracking
D Jin, H Halvari, N Maehle, AH Olafsen
Behaviour & Information Technology 41 (2), 242-261, 2022
Advertising strategies for brand image repair: The effectiveness of advertising alliances
N Maehle, M Supphellen
Journal of Marketing Communications 21 (6), 450-462, 2015
Sustainable crowdfunding: insights from the project perspective
N Maehle
Baltic Journal of Management, 2020
Time to retire the concept of brand personality? Extending the critique and introducing a new framework
O Oklevik, M Supphellen, N Maehle
Journal of Consumer Behaviour 19 (3), 211-218, 2020
A measure of brand values: Cross-cultural implications for brand preferences
C Torelli, A Ozsomer, S Carvalho
ACR North American Advances, 2009
Sources of brand personality: a survey of ten brands
N Maehle, M Supphellen
ACR North American Advances, 2008
Crowdfunding in the cultural industries
A Rykkja, N Maehle, ZH Munim, R Shneor
Advances in Crowdfunding, 423-440, 2020
Crowdfunding sustainability
N Maehle, PP Otte, N Drozdova
Advances in Crowdfunding, 393-422, 2020
Midtveisevaluering av Sivas Inkubatorprogram og Næringshageprogram, vol. 01/17
SE Jakobsen, P Engesæter, O Kvitastein, N Mæhle, T Nesheim, J Aarstad
Bergen: Samfunns-og næringslivsforskning AS, 2017
‘Brand personality enhancement: an experimental study of alternative strategies
N Maehle
16th EDAMBA Summer Academy, Soreze, July, available at: www. edamba. eu …, 2007
Crowdfunding for climate change: Exploring the use of climate frames by environmental entrepreneurs
N Maehle, PP Otte, B Huijben, J de Vries
Journal of Cleaner Production 314, 128040, 2021
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