| Brand concepts as representations of human values: do cultural congruity and compatibility between values matter? CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle Journal of marketing 76 (4), 92-108, 2012 | 259 | 2012 |
| Consumers' perceptions of the dimensions of brand personality N Maehle, C Otnes, M Supphellen Journal of Consumer behaviour 10 (5), 290-303, 2011 | 231 | 2011 |
| On congruence between brand and human personalities N Maehle, R Shneor Journal of Product & Brand Management 19 (1), 44-53, 2010 | 204 | 2010 |
| Exploring consumer preferences for hedonic and utilitarian food attributes N Maehle, N Iversen, L Hem, C Otnes British Food Journal, 2015 | 133 | 2015 |
| In search of the sources of brand personality N Maehle, M Supphellen International Journal of Market Research 53 (1), 95-114, 2011 | 106 | 2011 |
| Brand selfies: consumer experiences and marketplace conversations C Presi, N Maehle, IA Kleppe European Journal of Marketing 50 (9/10), 1814-1834, 2016 | 84 | 2016 |
| Crowdsourcing innovation and product development: Gamification as a motivational driver M Kavaliova, F Virjee, N Maehle, IA Kleppe Cogent Business & Management 3 (1), 1128132, 2016 | 70 | 2016 |
| Self-tracking behaviour in physical activity: a systematic review of drivers and outcomes of fitness tracking D Jin, H Halvari, N Maehle, AH Olafsen Behaviour & Information Technology 41 (2), 242-261, 2022 | 33 | 2022 |
| From commodity to brand: antecedents and outcomes of consumers' label perception HM Norberg, N Maehle, T Korneliussen Journal of Product & Brand Management, 2011 | 33 | 2011 |
| Developing cross-industry innovation capability: Regional drivers and indicators within firms ES Hauge, N Kyllingstad, N Maehle, AC Schulze-Krogh European Planning Studies 25 (3), 388-405, 2017 | 31 | 2017 |
| Sustainable crowdfunding: insights from the project perspective N Maehle Baltic Journal of Management, 2020 | 24 | 2020 |
| Advertising strategies for brand image repair: The effectiveness of advertising alliances N Maehle, M Supphellen Journal of Marketing Communications 21 (6), 450-462, 2015 | 24 | 2015 |
| Time to retire the concept of brand personality? Extending the critique and introducing a new framework O Oklevik, M Supphellen, N Maehle Journal of Consumer Behaviour 19 (3), 211-218, 2020 | 17 | 2020 |
| Crowdfunding in the cultural industries A Rykkja, N Maehle, ZH Munim, R Shneor Advances in Crowdfunding: Research and Practice, 423-440, 2020 | 17 | 2020 |
| A measure of brand values: Cross-cultural implications for brand preferences C Torelli, A Ozsomer, S Carvalho ACR North American Advances, 2009 | 16 | 2009 |
| Sources of brand personality: a survey of ten brands N Maehle, M Supphellen ACR North American Advances, 2008 | 14 | 2008 |
| Crowdfunding sustainability N Maehle, PP Otte, N Drozdova Advances in Crowdfunding: Research and Practice, 393-422, 2020 | 10 | 2020 |
| Developing sustainable food systems in Europe: national policies and stakeholder perspectives in a four-country analysis A Zaharia, MC Diaconeasa, N Maehle, G Szolnoki, R Capitello International Journal of Environmental Research and Public Health 18 (14), 7701, 2021 | 9 | 2021 |
| Midtveisevaluering av Sivas Inkubatorprogram og Næringshageprogram, vol. 01/17 SE Jakobsen, P Engesæter, O Kvitastein, N Mæhle, T Nesheim, J Aarstad Bergen: Samfunns-og næringslivsforskning AS, 2017 | 8* | 2017 |
| Crowdfunding for climate change: Exploring the use of climate frames by environmental entrepreneurs N Maehle, PP Otte, B Huijben, J de Vries Journal of Cleaner Production 314, 128040, 2021 | 7 | 2021 |
Cele OtnesUniversity of Illinois Verified email at illinois.edu
