Natalia Maehle
Natalia Maehle
Associate professor, Centre for Innovation, Bergen University College
Verified email at
Cited by
Cited by
Brand concepts as representations of human values: do cultural congruity and compatibility between values matter?
CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle
Journal of marketing 76 (4), 92-108, 2012
Consumers' perceptions of the dimensions of brand personality
N Maehle, C Otnes, M Supphellen
Journal of Consumer behaviour 10 (5), 290-303, 2011
On congruence between brand and human personalities
N Maehle, R Shneor
Journal of Product & Brand Management, 2010
In search of the sources of brand personality
N Maehle, M Supphellen
International Journal of Market Research 53 (1), 95-114, 2011
Exploring consumer preferences for hedonic and utilitarian food attributes
N Maehle, N Iversen, L Hem, C Otnes
British Food Journal, 2015
Brand selfies: consumer experiences and marketplace conversations
C Presi, N Maehle, IA Kleppe
European Journal of Marketing, 2016
Crowdsourcing innovation and product development: Gamification as a motivational driver
M Kavaliova, F Virjee, N Maehle, IA Kleppe
Cogent Business & Management 3 (1), 1128132, 2016
From commodity to brand: antecedents and outcomes of consumers' label perception
HM Norberg, N Maehle, T Korneliussen
Journal of Product & Brand Management, 2011
Developing cross-industry innovation capability: Regional drivers and indicators within firms
ES Hauge, N Kyllingstad, N Maehle, AC Schulze-Krogh
European Planning Studies 25 (3), 388-405, 2017
Advertising strategies for brand image repair: The effectiveness of advertising alliances
N Maehle, M Supphellen
Journal of Marketing Communications 21 (6), 450-462, 2015
A measure of brand values: Cross-cultural implications for brand preferences
C Torelli, A Ozsomer, S Carvalho
ACR North American Advances, 2009
Sources of brand personality: a survey of ten brands
N Maehle, M Supphellen
ACR North American Advances, 2008
Self-tracking behaviour in physical activity: a systematic review of drivers and outcomes of fitness tracking
D Jin, H Halvari, N Maehle, AH Olafsen
Behaviour & Information Technology, 1-20, 2020
‘Brand personality enhancement: an experimental study of alternative strategies
N Maehle
16th EDAMBA Summer Academy, Soreze, July, available at: www. edamba. eu …, 2007
Time to retire the concept of brand personality? Extending the critique and introducing a new framework
O Oklevik, M Supphellen, N Maehle
Journal of Consumer Behaviour 19 (3), 211-218, 2020
Sustainable crowdfunding: insights from the project perspective
N Maehle
Baltic Journal of Management, 2020
Crowdfunding in the Cultural Industries
A Rykkja, N Maehle, ZH Munim, R Shneor
Advances in Crowdfunding, 423-440, 2020
Brand personality enhancement
N Maehle
An Empirical Study of Alternative Strategies, Konzeptpapier, präsentiert auf …, 2007
Crowdfunding Sustainability
N Maehle, PP Otte, N Drozdova
Advances in Crowdfunding, 393-422, 2020
Midtveisevaluering av Sivas Inkubatorprogram og Næringshageprogram
SE Jakobsen, P Engesæter, O Kvitastein, N Mæhle, T Nesheim, J Aarstad
SNF, 2017
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