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Marc Fetscherin
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Consumer brand relationships research: A bibliometric citation meta-analysis
M Fetscherin, D Heinrich
Journal of Business Research 68 (2), 380-390, 2015
3852015
The determinants and measurement of a country brand: the country brand strength index
M Fetscherin
International Marketing Review, 2010
3752010
User acceptance of virtual worlds
M Fetscherin, C Lattemann
Journal of electronic commerce research 9 (3), 231, 2008
3032008
CSR communication intensity in Chinese and Indian multinational companies
C Lattemann, M Fetscherin, I Alon, S Li, AM Schneider
Corporate Governance: An International Review 17 (4), 426-442, 2009
2912009
The medical tourism index: Scale development and validation
M Fetscherin, RM Stephano
Tourism Management 52, 539-556, 2016
2732016
Corporate social responsibility in emerging markets
S Li, M Fetscherin, I Alon, C Lattemann, K Yeh
Management international review 50 (5), 635-654, 2010
2682010
Determinants and outcomes of brand hate
SM Hegner, M Fetscherin, M Van Delzen
Journal of Product & Brand Management, 2017
2302017
Corporate branding: an interdisciplinary literature review
M Fetscherin, JC Usunier
European Journal of Marketing, 2012
2062012
The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions
M Fetscherin, M Toncar
International Marketing Review, 2010
2052010
Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)
I Alon, C Lattemann, M Fetscherin, S Li, AM Schneider
International Journal of Emerging Markets, 2010
1762010
What type of relationship do we have with loved brands?
M Fetscherin
Journal of Consumer Marketing, 2014
1642014
30 Years of foreign direct investment to China: An interdisciplinary literature review
M Fetscherin, H Voss, P Gugler
International business review 19 (3), 235-246, 2010
1512010
The effect of product category on consumer brand relationships
M Fetscherin, M Boulanger, C Gonçalves Filho, GQ Souki
Journal of Product & Brand Management, 2014
1492014
Consumer brand relationships: A research landscape
M Fetscherin, D Heinrich
Journal of Brand Management 21 (5), 366-371, 2014
1172014
Consumer-brand relationships
S Fournier, M Breazeale, M Fetscherin
Routledge, 2012
1112012
Trajectories of brand hate
L Zarantonello, S Romani, S Grappi, M Fetscherin
Journal of Brand Management 25 (6), 549-560, 2018
942018
Business models for content delivery: An empirical analysis of the newspaper and magazine industry
M Fetscherin, G Knolmayer
International journal on media management 6 (1-2), 4-11, 2004
922004
The five types of brand hate: How they affect consumer behavior☆
M Fetscherin
Journal of Business Reserach 101, 116–127, 2019
852019
Chinese international investments
I Alon, M Fetscherin
Springer, 2011
792011
China rules: Globalization and political transformation
I Alon, J Chang, M Fetscherin, C Lattemann, J McIntyre
Springer, 2009
782009
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Articles 1–20