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Yancy D. Edwards
Yancy D. Edwards
Associate Professor of Marketing, Shippensburg University
Verifisert e-postadresse på ship.edu - Startside
Tittel
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Multivariate analysis of multiple response data
YD Edwards, GM Allenby
Journal of Marketing research 40 (3), 321-334, 2003
2812003
The effectiveness of demographic and psychographic variables for explaining brand and product category use
G Fennell, GM Allenby, S Yang, Y Edwards
Quantitative Marketing and Economics 1, 223-244, 2003
1342003
Market segmentation research: beyond within and across group differences
G Allenby, G Fennell, A Bemmaor, V Bhargava, F Christen, J Dawley, ...
Marketing Letters 13, 233-243, 2002
822002
Identifying unmet demand
SR Chandukala, YD Edwards, GM Allenby
Marketing Science 30 (1), 61-73, 2011
272011
Self-congruity and the MOA framework: An integrated approach to understanding social cause community volunteer participation
S Emens, DW White, TA Klein, YD Edwards, SR Mann, AB Flaschner
Journal of Marketing Development and Competitiveness 8 (3), 70-83, 2014
132014
Identifying poorly met demand: the impact of product beliefs on attribute importance
YD Edwards
The Ohio State University, 2002
32002
Bayesian confirmatory analysis of multiple response data
M Ferreira, P Congdon, Y Edwards
Applied Marketing Analytics 3 (1), 70-90, 2017
2017
The Effectiveness of Brand-Related Segmentation Variables: Empirical Evidence and Conceptual Frameworks
G Fennell, GM Allenby, S Yang, Y Edwards
2000
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Artikler 1–8