| Consumer socialization: A theoretical and empirical analysis GP Moschis, GA Churchill Jr Journal of marketing research 15 (4), 599-609, 1978 | 1897 | 1978 |
| The role of family communication in consumer socialization of children and adolescents GP Moschis Journal of consumer research 11 (4), 898-913, 1985 | 1061 | 1985 |
| Consumer socialization: A life-cycle perspective GP Moschis (No Title), 1987 | 1014 | 1987 |
| Television and interpersonal influences on adolescent consumer learning GA Churchill Jr, GP Moschis Journal of consumer research 6 (1), 23-35, 1979 | 831 | 1979 |
| Decision making among the young: A socialization perspective GP Moschis, RL Moore Journal of consumer research 6 (2), 101-112, 1979 | 707 | 1979 |
| Marketing to older adults: an updated overview of present knowledge and practice GP Moschis Journal of consumer marketing 20 (6), 516-525, 2003 | 474 | 2003 |
| Shopping orientations and consumer uses of information GP Moschis Journal of Retailing 52 (2), 61-70, 1976 | 459 | 1976 |
| A longitudinal study of television advertising effects GP Moschis, RL Moore Journal of Consumer Research 9 (3), 279-286, 1982 | 435 | 1982 |
| Social comparison and informal group influence GP Moschis Journal of Marketing Research 13 (3), 237-244, 1976 | 421 | 1976 |
| Marketing to older consumers: A handbook of information for strategy development GP Moschis (No Title), 1992 | 353 | 1992 |
| Marketing to older consumers: A handbook of information for strategy development GP Moschis (No Title), 1992 | 353 | 1992 |
| The role of family communication in consumer learning. RL Moore, GP Moschis Journal of Communication 31 (4), 42-51, 1981 | 351 | 1981 |
| The role of family communication in consumer learning. RL Moore, GP Moschis Journal of Communication 31 (4), 42-51, 1981 | 351 | 1981 |
| Targeting the mature market: opportunities and challenges GP Moschis, E Lee, A Mathur Journal of consumer marketing 14 (4), 282-293, 1997 | 328 | 1997 |
| TELEVISION ADVERTISING AND INTERPERSONAL INFLUENCES ON TEENAGERS'PARTICIPATION IN FAMILY CONSUMER DECISION. GP Moschis, LG Mitchell Advances in consumer research 13 (1), 1986 | 325 | 1986 |
| When consumer behavior goes bad: An investigation of adolescent shoplifting D Cox, AD Cox, GP Moschis Journal of consumer research 17 (2), 149-159, 1990 | 309 | 1990 |
| Life course perspectives on consumer behavior GP Moschis Journal of the Academy of Marketing Science 35, 295-307, 2007 | 291 | 2007 |
| The impact of family communication on adolescent consumer socialization. GP Moschis, RL Moore, RB Smith Advances in consumer research 11 (1), 1984 | 279 | 1984 |
| Family Communication and Consumer Socialization GP Moschis, RL Moore Advances in Consumer Research 6, 359-406, 1979 | 262* | 1979 |
| Family Communication Patterns and Consumer Socialization. RL Moore, GP Moschis | 262 | 1978 |
