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Brittney C. Bauer
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A customer-focused approach to improve celebrity endorser effectiveness
BD Carlson, DT Donavan, GD Deitz, BC Bauer, V Lala
Journal of Business Research 109, 221-235, 2020
682020
The automation of management and business science
CD Johnson, BC Bauer, F Niederman
Academy of Management Perspectives 35 (2), 292-309, 2021
302021
Exploring flow in the mobile interface context
CD Johnson, BC Bauer, N Singh
Journal of retailing and consumer services 53, 101744, 2020
272020
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
BC Bauer, BD Carlson, CD Johnson
European Journal of Marketing 56 (3), 869-898, 2022
232022
Place–brand stereotypes: does stereotype-consistent messaging matter?
BC Bauer, CD Johnson, N Singh
Journal of Product & Brand Management 27 (7), 754-767, 2018
112018
The effect of brand crises on endorser reputation and endorsement portfolios
CD Johnson, BC Bauer, MJ Arnold
Psychology & Marketing 39 (7), 1385-1397, 2022
102022
Constituency building: Determining consumers’ willingness to participate in corporate political activities
CD Johnson, BC Bauer, BD Carlson
International Journal of Research in Marketing 39 (1), 42-57, 2022
82022
Priming from the pulpit: Extending regulatory focus theory to church services
CD Johnson, BC Bauer, CA Ascencio, Y Kuang
Nonprofit Management and Leadership 29 (3), 437-447, 2019
62019
Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal
BC Bauer
Psychology & Marketing 40 (4), 791-810, 2023
42023
Location, location… mailing location? The impact of address as a signal
CD Johnson, BC Bauer, K Kelting, N Jankuhn, W Sim
Journal of Business Research 128, 326-337, 2021
32021
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships
BC Bauer, BD Carlson, MJ Arnold
Psychology & Marketing 40 (12), 2539-2558, 2023
22023
The communal consumption experience: sharing, rituals, & socialization
BC Bauer, AJ Mills
Journal of Wine Research 32 (3), 135-137, 2021
22021
Nursery runoff collection and treatment systems.
BJ Lesikar, AL Kenimer, MA Arnold, BC Bauer, MW Goyne, DC Wilkerson, ...
21997
“I Thought My Idea to Use Your Idea Was a Great Idea”: Inadvertent Plagiarism in Marketing
BC Bauer, CD Johnson
Journal of Advertising 52 (2), 300-309, 2023
12023
An inconvenient truth about “bundling” commitment, engagement, and embeddedness: Unbundling to extend theory on turnover motivations and beyond
CP Maertz Jr, CD Johnson, BC Bauer
Organizational Psychology Review, 20413866241245310, 2024
2024
Panic Buying Pandemonium: The Bandwagon Effect and Healthcare Implications.
N Baum, B Bauer, E Powell
Physician Leadership Journal 11 (2), 2024
2024
Viral Marketing in Healthcare
BC BAUER, N BAUM
2021
Divergence in Brand Community Membership: The Role of Social Distance & Competing Construals
BC Bauer
Saint Louis University, 2019
2019
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Artikler 1–18