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Denish Shah
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Building and sustaining profitable customer loyalty for the 21st century
V Kumar, D Shah
Journal of retailing 80 (4), 317-329, 2004
13792004
The path to customer centricity
D Shah, RT Rust, A Parasuraman, R Staelin, GS Day
Journal of service research 9 (2), 113-124, 2006
10252006
Expanding the role of marketing: from customer equity to market capitalization
V Kumar, D Shah
Journal of Marketing 73 (6), 119-136, 2009
4542009
Why is assortment planning so difficult for retailers? A framework and research agenda
MK Mantrala, M Levy, BE Kahn, EJ Fox, P Gaidarev, B Dankworth, ...
Journal of Retailing 85 (1), 71-83, 2009
4092009
Managing retailer profitability—one customer at a time!
V Kumar, D Shah, R Venkatesan
Journal of retailing 82 (4), 277-294, 2006
3282006
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
KG Barrera, D Shah
Journal of Business Research 155, 113420, 2023
2892023
Marketing in a data-driven digital world: Implications for the role and scope of marketing
D Shah, BPS Murthi
Journal of Business Research 125, 772-779, 2021
1682021
Unprofitable cross-buying: evidence from consumer and business markets
D Shah, V Kumar, Y Qu, S Chen
Journal of Marketing 76 (3), 78-95, 2012
1312012
Managing customer profits: The power of habits
D Shah, V Kumar, KH Kim
Journal of Marketing Research 51 (6), 726-741, 2014
1262014
Reversing the logic: The path to profitability through relationship marketing
V Kumar, ID Pozza, JA Petersen, D Shah
Journal of Interactive Marketing 23 (2), 147-156, 2009
952009
Handbook of research on customer equity in marketing
V Kumar, D Shah
Edward Elgar Publishing, 2015
502015
Linking customer behaviors to cash flow level and volatility: Implications for marketing practices
D Shah, V Kumar, KH Kim, JB Choi
Journal of Marketing Research 54 (1), 27-43, 2017
492017
Pushing and Pulling on the Internet.
V Kumar, D Shah
Marketing research 16 (1), 2004
462004
Diagnosing brand performance: Accounting for the dynamic impact of product availability with aggregate data
D Shah, V Kumar, Y Zhao
Journal of Marketing Research 52 (2), 147-165, 2015
342015
The dark side of cross-selling
D Shah, V Kumar
Harvard Business Review 90 (12), 21-23, 2012
322012
How and why artificial intelligence, mixed reality and blockchain technologies will change marketing we know today
D Shah, E Shay
Handbook of Advances in Marketing in an Era of Disruptions, 377-390, 2019
152019
Can marketing lift stock prices?
V Kumar, D Shah
MIT Sloan Management Review, 2011
152011
Linking marketing to nonprofit performance
D Shah, M George
Journal of Public Policy & Marketing 40 (4), 571-583, 2021
142021
Uncovering implicit consumer needs for determining explicit product positioning: Growing Prudential Annuities' variable annuity sales
V Kumar, D Shah
Marketing Science, 595-603, 2011
14*2011
Consuming for content? Understanding social media-centric consumption
D Shah, E Webster, G Kour
Journal of business research 155, 113408, 2023
112023
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Artikler 1–20