| Gender-role orientation as a determinant of entrepreneurial self-efficacy SL Mueller, MC Dato-On Journal of developmental Entrepreneurship 13 (01), 3-20, 2008 | 413 | 2008 |
| The business of ethics and gender AC McCabe, R Ingram, MC Dato-On Journal of business ethics 64, 101-116, 2006 | 370 | 2006 |
| A cross cultural study of gender-role orientation and entrepreneurial self-efficacy SL Mueller, M Conway Dato-on International Entrepreneurship and Management Journal 9, 1-20, 2013 | 241 | 2013 |
| Deterring illegal downloading: The effects of threat appeals, past behavior, subjective norms, and attributions of harm AM Levin, MC Dato‐on, C Manolis Journal of Consumer Behaviour: An International Research Review 6 (2‐3), 111-122, 2007 | 119 | 2007 |
| Money for nothing and hits for free: The ethics of downloading music from peer-to-peer web sites AM Levin, MC Dato-on, K Rhee Journal of Marketing Theory and Practice 12 (1), 48-60, 2004 | 118 | 2004 |
| The winding road of social entrepreneurship definitions: a systematic literature review M Conway Dato-on, J Kalakay Social Enterprise Journal 12 (2), 131-160, 2016 | 93 | 2016 |
| Cultural assimilation and consumption behaviors: A methodological investigation MC Dato-on Journal of Managerial Issues, 427-445, 2000 | 55 | 2000 |
| Bridging ties across contexts to scale social value: The case of a Vietnamese social enterprise S Easter, M Conway Dato-On Journal of Social Entrepreneurship 6 (3), 320-351, 2015 | 49 | 2015 |
| NPO branding: Preliminary lessons from major players EW Keller, MC Dato‐on, D Shaw International Journal of Nonprofit and Voluntary Sector Marketing 15 (2 …, 2010 | 43 | 2010 |
| Business-to-business antecedents to retail co-branding R Dahlstrom, MC Dato-on Journal of Business to Business Marketing 11 (3), 1-22, 2004 | 39 | 2004 |
| A meta‐analytic investigation of contrast effects in decision making M Conway Dato‐on, R Dahlstrom Psychology & Marketing 20 (8), 707-731, 2003 | 35 | 2003 |
| Innovation support and small‐firm performance in India: A social capital perspective MC Dato‐on, S Banerjee, M Roy Thunderbird International Business Review 60 (5), 797-807, 2018 | 22 | 2018 |
| Brand love: Interpersonal or parasocial love relationship M Fetscherin, M Conway Harvard University, 2011 | 21 | 2011 |
| Modelando el emprendimiento social en México M Conway LID Editorial, 2018 | 16 | 2018 |
| Introduction to nonprofit management: Text and cases WG Rowe, MC Dato-on SAGE Publications, 2012 | 13 | 2012 |
| Gender-role orientation as a determinant of entrepreneurial self-efficiency S Muller, M Dato-On Journal of Developmental Entrepreneurship 13 (1), 3-20, 2008 | 12 | 2008 |
| Brand love: Investigating two alternative love relationships M Fetscherin, MC Dato-On Consumer-Brand Relationships, 151-164, 2012 | 11 | 2012 |
| Creating effective customer relationships in not‐for‐profit retailing: the Ten Thousand Villages example MC Dato‐on, M Joyce, C Manolis International Journal of Nonprofit and Voluntary Sector Marketing 11 (4 …, 2006 | 11 | 2006 |
| Cultural assimilation and its effects on consumption behaviors: An examination of shopping behaviors and preferences of US Hispanic immigrants MC Dato-on, DJ Burns, C Manolis, S Hanvanich Journal of Shopping Center Research 13 (2), 107-138, 2006 | 10 | 2006 |
| Shopping environment preferences of Hispanic consumers in the US: Development of a scale D Burns, M Conway Dato-on, C Manolis International Journal of Retail & Distribution Management 43 (3), 261-275, 2015 | 9 | 2015 |
Robert DahlstromJoseph C. Seibert Professor of Marketing, Miami UniversityVerified email at miamioh.edu
