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Trichy V. Krishnan
Trichy V. Krishnan
Research Guide, Rajagiri Business School, Kochi, India
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Why the Bass model fits without decision variables
FM Bass, TV Krishnan, DC Jain
Marketing science 13 (3), 203-223, 1994
13031994
The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process
RT Frambach, HCA Roest, TV Krishnan
Journal of interactive marketing 21 (2), 26-41, 2007
5002007
Optimal pricing strategy for new products
TV Krishnan, FM Bass, DC Jain
Management science 45 (12), 1650-1663, 1999
3101999
Impact of a late entrant on the diffusion of a new product/service
TV Krishnan, FM Bass, V Kumar
Journal of marketing research 37 (2), 269-278, 2000
2732000
Multinational diffusion models: An alternative framework
V Kumar, TV Krishnan
Marketing Science 21 (3), 318-330, 2002
2292002
Modeling the marketing-mix influence in new-product diffusion
FM Bass, D Jain, T Krishnan
New-product diffusion models, 99-122, 2000
1512000
Evolutionary estimation of macro-level diffusion models using genetic algorithms: An alternative to nonlinear least squares
R Venkatesan, TV Krishnan, V Kumar
Marketing Science 23 (3), 451-464, 2004
1322004
Optimal dynamic advertising policy for new products
TV Krishnan, DC Jain
Management Science 52 (12), 1957-1969, 2006
1172006
Research Note—Customer Loyalty Programs: Are They Profitable?
SS Singh, DC Jain, TV Krishnan
Management science 54 (6), 1205-1211, 2008
1082008
Guaranteed profit margins: A demonstration of retailer power
TV Krishnan, H Soni
International Journal of Research in Marketing 14 (1), 35-56, 1997
931997
Consistent assortment provision and service provision in a retail environment
T Krishan, K Koelemeijer, R Rao
Marketing Science 21 (1), 54-73, 2002
422002
Double couponing and retail pricing in a couponed product category
TV Krishnan, RC Rao
Journal of Marketing Research 32 (4), 419-432, 1995
331995
To retain? To upgrade? The effects of direct mail on regular donation behavior
SA Thomas, S Feng, TV Krishnan
International Journal of Research in Marketing 32 (1), 48-63, 2015
242015
The multiple roles of interpersonal communication in new product growth
TV Krishnan, S Seetharaman, D Vakratsas
International Journal of Research in Marketing 29 (3), 292-305, 2012
232012
International diffusion of new products
TV Krishnan, AT Suman
The sage handbook of international marketing, 325-345, 2009
162009
To push for stardom or not: A rookie’s dilemma in the Tamil movie industry
TV Krishnan, AM Sakkthivel
IIMB Management Review 22 (3), 80-92, 2010
82010
A flexible class of purchase incidence models
TV Krishnan, S Seetharaman
Review of Marketing Science Working Paper, 2002
82002
Contract length determination in the B2B service industry: Role of economic factors, business relationship, and learning
S Feng, TV Krishnan
Journal of Service Research 25 (3), 422-439, 2022
52022
Peak sales time prediction in new product sales: Can a product manager rely on it?
TV Krishnan, S Feng, DC Jain
Journal of Business Research 165, 114054, 2023
42023
Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process
TV Krishnan, S Feng, T Beebe
International Journal of Forecasting 27 (4), 1160-1177, 2011
42011
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