| Useful chatbot experience provides technological satisfaction: An emerging market perspective I Lubbe, N Ngoma South African Journal of Information Management 23 (1), 1-8, 2021 | 21 | 2021 |
| Starting out in marketing A Berndt, L Du Plessis, HB Klopper, I Lubbe, M Roberts-Lombard Roodepoort: Future Vision Business Consultants, 235, 2009 | 16 | 2009 |
| Key information sources influencing prospective students’ university choice – a South African perspective I Lubbe, DJ Petzer South African Journal of Higher Education 27 (4), 920-940, 2013 | 11 | 2013 |
| Choice Factors and the Perceived Value that Influence Prospective University Students' Intention to Enrol: A Choice Model I Lubbe, D Petzer, C Jooste University of Johannesburg, 2013 | 7 | 2013 |
| The influence of service failures on customer emotions amongst banking customers in Gauteng I Lubbe, C De Meyer-Heydenrych Journal of Contemporary Management 16 (1), 376-401, 2019 | 3 | 2019 |
| Work Integrated Learning (WIL) model-A win-win process between university, postgraduate business students and industry I Lubbe, G Svensson The Independent Journal of Teaching and Learning 17 (1), 39-59, 2022 | 1 | 2022 |
| Factors that influence the adoption of mCommerce applications for purchasing athletic fashion apparel K Van Niekerk PQDT-Global, 2020 | 1 | 2020 |
| Examining the link between the antecedents of relationship commitment and loyalty within the road transport industry of South Africa. M Jackson, W., Lubbe, I., and Roberts-Lombard The Retail and Marketing Review 14 (1), pp 13 –30, 2018 | 1 | 2018 |
| DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET I Lubbe, H Duh 2020 Global Marketing Conference at Seoul, 1394-1400, 2013 | 1 | 2013 |
| THE EFFECT OF CUSTOMER ENGAGEMENT AND TRUSTWORTHINESS ON ONLINE FOOD APP SATISFACTION AND GRATIFICATION I Lubbe SAIMS (The Southern Africa Institute for Management Scientists), 33rd Annual …, 2022 | | 2022 |
| Predictors towards Actual Use of M-Commerce Apps–An Emerging African Market Perspective K van Niekerk, M Roberts-Lombard, I Lubbe 2022 INTERNATIONAL BUSINESS CONFERENCE, 1840, 2022 | | 2022 |
| THE EFFECTS OF FAST-FOOD CONSUMERS’ BRAND AND SERVICE QUALITY ON THEIR REPURCHASE INTENTION AT A SELECTED FAST-FOOD RESTAURANT, AND THE ROLE THAT BRAND RELATIONSHIP QUALITY PLAYS I Lubbe Academy of World Business, Marketing and Management Development Conference …, 2018 | | 2018 |
| Communicating with the business-to-business market I Lubbe Business to Business Marketing, 2017 | | 2017 |
| The effect of electronic Word-Of-Mouth (eWOM) and electronic Reputation (eReputation): An online shopping application I Lubbe | | |
| The influence of service failures on customer emotions in the South African banking industry I Lubbe, C De Meyer-Heydenrych | | |
| The influence of gender roles on young adults’ beer consumption: an emerging market perspective I Lubbe | | |
| Factors that influence the millennial customer to engage with a Facebook page: a case-study of a selected university in South Africa I Lubbe, N Dundu | | |
Prof Mornay Roberts-LombardDepartment of Management & Entrepreneurship, University of the Western Cape, South Africa
