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Patriya Tansuhaj
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Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility
R Grewal, P Tansuhaj
Journal of marketing 65 (2), 67-80, 2001
18462001
Family members' perceptions of adolescents' influence in family decision making
ER Foxman, PS Tansuhaj, KM Ekstrom
Journal of Consumer Research 15 (4), 482-491, 1989
5551989
A services marketing management model: integrating internal and external marketing functions
P Tansuhaj, D Randall, J McCullough
Journal of services marketing 2 (1), 31-38, 1988
3381988
Effects of firm resources on growth in multinationality
CH Tseng, P Tansuhaj, W Hallagan, J McCullough
Journal of International Business Studies 38, 961-974, 2007
3152007
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms
BJ Mariadoss, PS Tansuhaj, N Mouri
Industrial Marketing Management 40 (8), 1305-1318, 2011
3112011
International entrepreneurial capability: The measurement and a comparison between born global firms and traditional exporters in China
M Zhang, P Tansuhaj, J McCullough
Journal of International Entrepreneurship 7, 292-322, 2009
2772009
Applying the internal marketing concept within large organizations: As applied to a credit union
P Tansuhaj, D Randall, J McCullough
Journal of Professional Services Marketing 6 (2), 193-202, 1991
2361991
Adolescents' and Mothers' Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement.
ER Foxman, PS Tansuhaj
Advances in consumer research 15 (1), 1988
2151988
Adolescents' influence in family purchase decisions: A socialization perspective
ER Foxman, PS Tansuhaj, KM Ekstrom
Journal of Business Research 18 (2), 159-172, 1989
2111989
Cross-cultural Consumer Research: A Twenty-Year Review.
PS Tansuhaj
Advances in consumer research 22 (1), 1995
1911995
CHILDREN'S INFLUENCE IN FAMILY DECISIONS AND CONSUMER SOCIALIZATION: A RECIPROCAL VIEW.
KM Ekstrom, PS Tansuhaj, ER Foxman
Advances in consumer research 14 (1), 1987
1871987
Internal and external marketing: effects on consumer satisfaction in banks in Thailand
P Tansuhaj, J Wong, J McCullough
International Journal of Bank Marketing 5 (3), 73-83, 1987
1801987
A consumer perspective on foreign market entry: building brands through brand alliances
KE Voss, P Tansuhaj
Journal of International Consumer Marketing 11 (2), 39-58, 1999
1531999
Environmental influences and decision-making uncertainty in export channels: Effects on satisfaction and performance
PV Raven, JM McCullough, PS Tansuhaj
Journal of International Marketing 2 (3), 37-59, 1994
1451994
Organizational culture, information technology capability, and performance: the case of born global firms
M Zhang, PS Tansuhaj
Multinational Business Review 15 (3), 43-78, 2007
1402007
Influences of firm orientations on sustainable supply chain management
BJ Mariadoss, T Chi, P Tansuhaj, N Pomirleanu
Journal of Business Research 69 (9), 3406-3414, 2016
1252016
Cross‐cultural Business Gift Giving: A New Conceptualization andTheoretical Framework
W Arunthanes, P Tansuhaj, DJ Lemak
International marketing review 11 (4), 44-55, 1994
1081994
A cross‐national examination of innovation resistance
P Tansuhaj, JW Gentry, J John, L Lee Manzer, B Jin Cho
International Marketing Review 8 (3), 1991
971991
The impact of gender on ad processing: A social identity perspective
R Maldonado, P Tansuhaj, DD Muehling
Academy of Marketing Science Review 3 (3), 1-15, 2003
952003
Global vs local brand perceptions among Thais and Turks
K Dogerlioglu‐Demir, P Tansuhaj
Asia Pacific Journal of Marketing and Logistics 23 (5), 667-683, 2011
692011
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Artikler 1–20