Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility R Grewal, P Tansuhaj Journal of marketing 65 (2), 67-80, 2001 | 1957 | 2001 |
Family members' perceptions of adolescents' influence in family decision making ER Foxman, PS Tansuhaj, KM Ekstrom Journal of Consumer Research 15 (4), 482-491, 1989 | 555 | 1989 |
A services marketing management model: integrating internal and external marketing functions P Tansuhaj, D Randall, J McCullough Journal of services marketing 2 (1), 31-38, 1988 | 370 | 1988 |
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms BJ Mariadoss, PS Tansuhaj, N Mouri Industrial Marketing Management 40 (8), 1305-1318, 2011 | 347 | 2011 |
Effects of firm resources on growth in multinationality CH Tseng, P Tansuhaj, W Hallagan, J McCullough Journal of International Business Studies 38, 961-974, 2007 | 325 | 2007 |
International entrepreneurial capability: The measurement and a comparison between born global firms and traditional exporters in China M Zhang, P Tansuhaj, J McCullough Journal of International Entrepreneurship 7, 292-322, 2009 | 291 | 2009 |
Applying the internal marketing concept within large organizations: As applied to a credit union P Tansuhaj, D Randall, J McCullough Journal of Professional Services Marketing 6 (2), 193-202, 1991 | 245 | 1991 |
Adolescents' influence in family purchase decisions: A socialization perspective ER Foxman, PS Tansuhaj, KM Ekstrom Journal of Business Research 18 (2), 159-172, 1989 | 216 | 1989 |
Adolescents' and Mothers' Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement. ER Foxman, PS Tansuhaj Advances in consumer research 15 (1), 1988 | 214 | 1988 |
Cross-cultural Consumer Research: A Twenty-Year Review. PS Tansuhaj Advances in consumer research 22 (1), 1995 | 196 | 1995 |
CHILDREN'S INFLUENCE IN FAMILY DECISIONS AND CONSUMER SOCIALIZATION: A RECIPROCAL VIEW. KM Ekstrom, PS Tansuhaj, ER Foxman Advances in consumer research 14 (1), 1987 | 191 | 1987 |
Internal and external marketing: effects on consumer satisfaction in banks in Thailand P Tansuhaj, J Wong, J McCullough International Journal of Bank Marketing 5 (3), 73-83, 1987 | 189 | 1987 |
A consumer perspective on foreign market entry: building brands through brand alliances KE Voss, P Tansuhaj Journal of International Consumer Marketing 11 (2), 39-58, 1999 | 162 | 1999 |
Organizational culture, information technology capability, and performance: the case of born global firms M Zhang, PS Tansuhaj Multinational Business Review 15 (3), 43-78, 2007 | 156 | 2007 |
Environmental influences and decision-making uncertainty in export channels: effects on satisfaction and performance PV Raven, JM McCullough, PS Tansuhaj Journal of International Marketing 2 (3), 37-59, 1994 | 149 | 1994 |
Influences of firm orientations on sustainable supply chain management BJ Mariadoss, T Chi, P Tansuhaj, N Pomirleanu Journal of Business Research 69 (9), 3406-3414, 2016 | 145 | 2016 |
Cross‐cultural Business Gift Giving: A New Conceptualization andTheoretical Framework W Arunthanes, P Tansuhaj, DJ Lemak International marketing review 11 (4), 44-55, 1994 | 110 | 1994 |
A cross‐national examination of innovation resistance P Tansuhaj, JW Gentry, J John, L Lee Manzer, B Jin Cho International Marketing Review 8 (3), 1991 | 106 | 1991 |
The impact of gender on ad processing: A social identity perspective R Maldonado, P Tansuhaj, DD Muehling Academy of Marketing Science Review 3 (3), 1-15, 2003 | 96 | 2003 |
Global vs local brand perceptions among Thais and Turks K Dogerlioglu‐Demir, P Tansuhaj Asia Pacific Journal of Marketing and Logistics 23 (5), 667-683, 2011 | 73 | 2011 |