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Brad D. Carlson
Brad D. Carlson
Professor and James J. Pierson Chair in Marketing, Saint Louis University
Verifisert e-postadresse på slu.edu
Tittel
Sitert av
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År
Toward a theory of customer engagement marketing
CM Harmeling, JW Moffett, MJ Arnold, BD Carlson
Journal of the Academy of marketing science 45, 312-335, 2017
14562017
Social versus psychological brand community: The role of psychological sense of brand community
BD Carlson, TA Suter, TJ Brown
Journal of business research 61 (4), 284-291, 2008
7182008
Human brands in sport: Athlete brand personality and identification
BD Carlson, DT Donavan
Journal of Sport Management 27 (3), 193-206, 2013
4712013
Consumer‐brand relationships in sport: brand personality and identification
BD Carlson, DT Donavan, KJ Cumiskey
International Journal of Retail & Distribution Management 37 (4), 370-384, 2009
4002009
A cross-lagged test of the association between customer satisfaction and employee job satisfaction in a relational context.
AR Zablah, BD Carlson, DT Donavan, JG Maxham III, TJ Brown
Journal of Applied Psychology 101 (5), 743, 2016
2072016
The influence of personality traits on sports fan identification.
DT Donavan, BD Carlson, M Zimmerman
Sport Marketing Quarterly 14 (1), 2005
1862005
Exploring the antecedents and consumer behavior consequences of the trait of superstition
JC Mowen, B Carlson
Psychology & Marketing 20 (12), 1045-1065, 2003
1852003
Trait superstition and consumer behavior: Re‐conceptualization, measurement, and initial investigations
BD Carlson, JC Mowen, X Fang
Psychology & Marketing 26 (8), 689-713, 2009
1082009
Advertising creativity and repetition: Recall, wearout and wearin effects
K Lehnert, BD Till, BD Carlson
International Journal of Advertising 32 (2), 211-231, 2013
1022013
A customer-focused approach to improve celebrity endorser effectiveness
BD Carlson, DT Donavan, GD Deitz, BC Bauer, V Lala
Journal of Business Research 109, 221-235, 2020
872020
Does selective sales force training work?
Y Atefi, M Ahearne, JG Maxham III, DT Donavan, BD Carlson
Journal of Marketing Research 55 (5), 722-737, 2018
612018
Concerning the Effect of Athlete Endorsements on Brand and Team Related Intentions
BD Carlson, DT Donavan
Sport Marketing Quarterly 17, 154-162, 2008
41*2008
Be like Mike: The role of social identification in athlete endorsements
BD Carlson, DT Donavan
Sport Marketing Quarterly 26 (3), 176-191, 2017
332017
A framework for understanding new product alliance success
BD Carlson, GL Frankwick, KJ Cumiskey
Journal of Marketing Theory and Practice 19 (1), 7-26, 2011
332011
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
BC Bauer, BD Carlson, CD Johnson
European Journal of Marketing 56 (3), 869-898, 2022
322022
Implicit and explicit affective evaluations of athlete brands: the associative evaluation–emotional appraisal–intention model of athlete endorsements
Y Chang, YJ Ko, BD Carlson
Journal of Sport Management 32 (6), 497-510, 2018
212018
Constituency building: Determining consumers’ willingness to participate in corporate political activities
CD Johnson, BC Bauer, BD Carlson
International Journal of Research in Marketing 39 (1), 42-57, 2022
162022
Enhancing stimulus integration in a consumer information processing system: A theoretical foundation
BD Carlson, MA White
Marketing management journal 18 (2), 154-167, 2008
102008
Brand outcomes in sales channel relationships: a guanxi theory perspective
W Rong, MJ Arnold, BD Carlson
Journal of Business & Industrial Marketing 36 (7), 1191-1212, 2021
72021
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships
BC Bauer, BD Carlson, MJ Arnold
Psychology & Marketing 40 (12), 2539-2558, 2023
42023
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Artikler 1–20