Antonia Erz
TittelSitert avÅr
Employer branding
A Forster, A Erz, W Jenewein
Behavioral Branding, 277-294, 2012
Hashtags: Motivational drivers, their use, and differences between influencers and followers
A Erz, B Marder, E Osadchaya
Computers in Human Behavior 89, 48-60, 2018
Transforming consumers into brands: Tracing transformation processes of the practice of blogging
A Erz, ABH Christensen
Journal of Interactive Marketing 43, 69-82, 2018
Weg vom negativen Branchenimage—mit Subtyping zur Arbeitgebermarke
A Erz, S Henkel, T Tomczak
Marketing Review St. Gallen 25 (5), 22-25, 2008
The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games
B Marder, D Gattig, E Collins, L Pitt, J Kietzmann, A Erz
Computers in Human Behavior 91, 72-83, 2019
Kollaboration im Web 2.0
A Erz, T Tomczak
Interaktives Marketing, 323-336, 2008
Smile (y)–and your students will smile with you? the effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication
B Marder, D Houghton, A Erz, L Harris, A Javornik
Studies in Higher Education, 1-13, 2019
Fluency effects on brand name recognition and preference: The role of product context
A Erz, B Christensen
SCP Winter Conference: Proceedings, 2014
The Role of Photograph Aesthetics on Online Review Sites: Effects of Management-versus Traveler-Generated Photos on Tourists’ Decision Making
B Marder, A Erz, R Angell, K Plangger
Journal of Travel Research, 0047287519895125, 2019
Making a difference: Thoughts on management scholarship from the editorial team
M Kastanakis, S Robinson, Y Tsalavoutas, M Fernando, C Jonczyk, ...
European Management Journal 37 (3), 245-250, 2019
Under the Influence (r) of Social Media
OE Andersen, A Erz, ABH Christensen, K Nygaard, O Rosendal
Podcast Copenhagen Business School Business Stories, 2019
Consuming and Producing on Social Media: A Uses and Gratifications Perspective on Motives of Hashtag Use on Instagram
A Erz, B Marder, E Osadchaya
The strategic viewpoints of innovation and marketing teams on the development of novel functional foods
K Tollin, A Erz
Developing New Functional Food and Nutraceutical Products, 63-83, 2017
“I Blog so I Become”: Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts
A Erz, R Gyrd-Jones, ABH Christensen
Proceedings of the European Marketing Academy (EMAC) Conference: Marketing …, 2016
Can You Say My Name?: Effects of Phonological Fluency on Memory of Nonword Brand Names
A Erz, BT Christensen
Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition
A Erz, B Christensen
ACR 2014 Association for Consumer Research North American Conference 2014 …, 2014
Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments
A Erz, BT Christensen
ACR European Advances, 2013
Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking
A Erz, BT Christensen, T Tomczak
ACR North American Advances, 2012
Advertising Really New Products: The Role of Processing Fluency of Analogies and Its Effects on Consumers' Research
A Erz, T Tomczak, B Christensen
Perceiving innovations: the role of processing fluency
A Erz
na, 2011
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Artikler 1–20