Følg
Till Haumann
Till Haumann
Professor of Business Administration | Business Analytics - South Westphalia University of Applied
Verifisert e-postadresse på rub.de
Tittel
Sitert av
Sitert av
År
Footprints in the sands of time: A comparative analysis of the effectiveness of customer satisfaction and customer–company identification over time
T Haumann, B Quaiser, J Wieseke, M Rese
Journal of Marketing 78 (6), 78-102, 2014
2332014
Engaging customers in coproduction processes: How value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
T Haumann, P Güntürkün, LM Schons, J Wieseke
Journal of Marketing 79 (6), 17-33, 2015
1822015
It’sa matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success
M Ahearne, T Haumann, F Kraus, J Wieseke
Journal of the Academy of Marketing Science 41 (6), 625-648, 2013
1362013
The complex role of complexity: how service providers can mitigate negative effects of perceived service complexity when selling professional services
S Mikolon, A Kolberg, T Haumann, J Wieseke
Journal of Service Research 18 (4), 513-528, 2015
902015
Disentangling the Differential Roles of Warmth and Competence Judgments in Customer-Service Provider Relationships
P Güntürkün, T Haumann, S Mikolon
Journal of Service Research 23 (4), 476-503, 2020
772020
When sales managers and salespeople disagree in the appreciation for their firm: The phenomenon of organizational identification tension
F Kraus, T Haumann, M Ahearne, J Wieseke
Journal of Retailing 91 (3), 486-515, 2015
642015
Whether, When, and Why Functional Company Characteristics Engender Customer Satisfaction and Customer-Company Identification: The Role of Self-Definitional Needs
R Kassemeier, T Haumann, P Güntürkün
International Journal of Research in Marketing, 2021
252021
How Much is too Much? How Perceived Service Complexity Erodes Cognitive Capacity in the Selling of Professional Services
S Mikolon, A Kolberg, T Haumann, J Wieseke
102015
Mehrebenenregressionsanalyse
T Haumann, J Wieseke
WiSt-Wirtschaftswissenschaftliches Studium 42 (10), 532-539, 2013
72013
Prädiktoren der Preisbereitschaft von Kunden–Status-quo der aktuellen Sales-und Service-Forschung
J Wieseke, T Haumann
Professionelles Sales & Service Management, 169-205, 2010
72010
How attributions of coproduction motives shape customer relationships over time
P Güntürkün, T Haumann, LM Edinger-Schons, J Wieseke
Journal of the Academy of Marketing Science, 1-29, 2023
62023
How to evaluate employer brands: a monetary approach
P Güntürkün, T Haumann, A Lukasczyk
Human Resource Management Practices, 53-67, 2015
52015
The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time
P Güntürkün, T Haumann, J Wieseke, LM Edinger-Schons
AMA Educators' Proceedings 27, K-43, 2016
42016
Ein monetärer Ansatz zur ganzheitlichen Erfassung des Employer Brandings
P Güntürkün, T Haumann, H Koch, A Lukasczyk
Personal quarterly, 40-45, 2012
42012
Multilevel Modeling
T Haumann, R Kassemeier, J Wieseke
Handbook of Market Research, 369, 2022
22022
Consumer Attributions of Profit-and Customer Need-Driven Firm Motives in Coproduction Contexts
P Baris Güntürkün, T Haumann, L Marie Edinger-Schons, J Wieseke
ACR North American Advances, 2020
2020
Beneficial for whom? Customer motive attribution in coproduction contexts and its consequences for maintaining successful customer relationships
T Haumann, P Güntürkün, LM Edinger-Schons, J Wieseke
Universität Hamburg, 2019
2019
Getting the ‘Right’CSR Insurance: When CSR Activities Buffer or Bolster the Adverse Impact of Corporate Scandals on Marketing Outcomes
P Güntürkün, T Haumann, LM Edinger-Schons
2017
Engaging customers in co-production processes: how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
P Güntürkün, T Haumann, J Wieseke, LM Edinger-Schons
AMA Educators' Proceedings 25, N-2, 2014
2014
Challenging the Bounds of Marketing thoughts on Identification: A Relational Perspective
M Ahearne, T Haumann, F Kraus, J Wieseke
AMA Winter and Summer Educators' Conference Proceedings 24, 147-148, 2013
2013
Systemet kan ikke utføre handlingen. Prøv på nytt senere.
Artikler 1–20