| Determinants of the online purchase intention: hedonic motivations, prices, information and trust PE Santo, AMA Marques Baltic Journal of Management 17 (1), 56-71, 2022 | 72 | 2022 |
| Willingness to pay a premium price for streaming services: The role of trust in services L Augusto, S Santos, PE Santo Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 19-28, 2020 | 20 | 2020 |
| E-Commerce: O papel principal da confiança L Augusto, S Santos, PM do Espírito Santo Revista Ibérica de Sistemas e Tecnologias de Informação, 557-570, 2020 | 14 | 2020 |
| Employee perception of CSR and its effects on the company’s image J Rosak-Szyrocka, J Żywiołek, N Shengelia, H Stverkova, PE Santo, ... Production Engineering Archives 28 (3), 210-216, 2022 | 10 | 2022 |
| The Mediator Role of Leadership in the Relationship Between Knowledge Management and the Relationship Between Employees 1 V Ferreira, LE Santo, PE Santo European Conference on Knowledge Management, 274-282, 2015 | 9 | 2015 |
| The role of customer engagement in the COVID-19 era S Santos, PE Santo, L Augusto Insights, innovation, and analytics for optimal customer engagement, 91-116, 2021 | 8 | 2021 |
| Social Media Engagement Through Video Advertising: Informativeness and Self Brand Connection as Predictors SPE Ferreira S., Santos S. Advances in Digital Science. ICADS 2021. Advances in Intelligent Systems and …, 2021 | 7* | 2021 |
| Storytelling in Advertising: From Narrative to Brand Distinctiveness. In: Advances in Design and Digital Communication S Santos, PE Santo, S Ferreira Advances in Design and Digital Communication Springer Series in Design and …, 2021 | 6* | 2021 |
| 500 Brand and Marketing Definitions: For researchers and professionals PME Santo, PMA Cardoso Independently published, 152, 2021 | 6 | 2021 |
| Winery word of mouth: the role of brand prestige, brand credibility and wine experience S Santos, F Caldas, PM do Espírito Santo, L Augusto, A Oliveira ICTR 2022 5th International Conference on Tourism Research, 2022 | 5 | 2022 |
| Brands Should Be Distinct! the contribution of ad’s narrative and joy to distinctiveness S Santos, PE Santo, S Ferreira Perspectives on Design and Digital Communication II: Research, Innovations …, 2021 | 5 | 2021 |
| Influence of website design on e-trust and positive word of mouth intentions in E-commerce fashion websites PM do Espírito Santo, A Trigo Information Systems: 17th European, Mediterranean, and Middle Eastern …, 2020 | 5 | 2020 |
| Effects of Personality Traits on Hedonic Travel Motivation PM do Espírito Santo, PMA Cardoso, LM do Espírito Santo | 4 | 2015 |
| The Future of brand awareness and brand loyalty on travel agencies S Santos, J Monteiro, PM do Espírito Santo, L Augusto, A Oliveira Hosted By The School of Hospitality and Tourism, 2022 | 3 | 2022 |
| Effects of E-Business Adoption on Organizational Agility in the COVID-19 Context PME Santo, PMA Cardoso, AMA Marques International Journal of Marketing, Communication and New Media, 2022 | 3 | 2022 |
| Employer Branding e Marketing Interno: Uma mudança nas organizações PME Santo, PMA Cardoso Independently published 1, 102, 2021 | 3 | 2021 |
| CREATIVE VIDEO ADS IN COVID ERA: A PATH TO SOCIAL MEDIA ENGAGEMENT S Ferreira, PE Santo, S Santos International E-Journal of Advances in Education 6 (18), 341-348, 2021 | 3 | 2021 |
| Brands and stories in ads: the relationship between storytelling and brand distinctiveness S Santos, PE Santo Handbook of research on contemporary storytelling methods across new media …, 2021 | 3 | 2021 |
| Usabilidade e sofisticação dos websites: um caminho para a satisfação no retalho online L Augusto, S Santos, PMDE Santo Revista Ibérica de Sistemas e Tecnologias de Informação, 542-556, 2020 | 3 | 2020 |
| Leadership Effects in Product and Process Management Through Knowledge Management V Ferreira, PME Santo, LE Santo European Conference on Knowledge Management, 257, 2016 | 3 | 2016 |
Alzira MarquesCARME, School of Technology and Management, Polytechnic of Leiria, Leiria, PortugalVerified email at ipleiria.pt
