| Inter-personal and inter-organizational trust in business relationships: An attitude–behavior–outcome model B Ashnai, SC Henneberg, P Naudé, A Francescucci Industrial marketing management 52, 128-139, 2016 | 195 | 2016 |
| Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia M Smirnova, SC Henneberg, B Ashnai, P Naudé, S Mouzas Industrial Marketing Management 40 (1), 54-64, 2011 | 102 | 2011 |
| Assessing relationship quality in four business‐to‐business markets B Ashnai, M Smirnova, S Kouchtch, Q Yu, BR Barnes, P Naudé Marketing Intelligence & Planning 27 (1), 86-102, 2009 | 80 | 2009 |
| Complaint management expectations: An online laddering analysis of small versus large firms SC Henneberg, T Gruber, A Reppel, B Ashnai, P Naudé Industrial Marketing Management 38 (6), 584-598, 2009 | 69 | 2009 |
| Complaint resolution management expectations in an asymmetric business‐to‐business context T Gruber, SC Henneberg, B Ashnai, P Naudé, A Reppel Journal of Business & Industrial Marketing 25 (5), 360-371, 2010 | 34 | 2010 |
| Sales role-plays and mock interviews: An investigation of student performance in sales competitions S Mani, P Kothandaraman, R Kashyap, B Ashnai Journal of Marketing Education 38 (3), 183-198, 2016 | 23 | 2016 |
| A cross-cultural comparison of business complaint management expectations SC Henneberg, T Gruber, A Reppel, P Naudé, B Ashnai, F Huber, ... Journal of Marketing Theory and Practice 23 (3), 254-271, 2015 | 19 | 2015 |
| Dyadic operationalization in business relationships: The empirical example of marketing-purchasing collaboration B Ashnai, M Smirnova, SC Henneberg, P Naudé Journal of Business-to-Business Marketing 26 (1), 19-42, 2019 | 18 | 2019 |
| An analysis of B2B relationship quality among Iranian managers: A comparison between Iranian and English managers P Naudé, B Ashnai, K Chaharsooghi, H Perzon Total Quality Management & Business Excellence 18 (8), 861-874, 2007 | 17 | 2007 |
| Alliance portfolios and joint R&D project performance S Mani, B Ashnai, JJ Wang Industrial Marketing Management 107, 238-252, 2022 | 5 | 2022 |
| Is there such a thing as a ‘dyadic operationalization’? Some considerations regarding quantitative research and the interaction model of business relationships SC Henneberg, B Ashnai, P Naudé 25th Annual IMP Conference, 3-5, 2009 | 5 | 2009 |
| Stock Market and Network Influence on Alliance Formation: Evidence from the Biopharmaceutical Industry S Mani, P Kothandaraman, R Kashyap, B Ashnai Journal of Marketing Theory and Practice 25 (1), 69-85, 2017 | 4 | 2017 |
| Understanding complaint management in close business-to-business relationships SC Henneberg, T Gruber, B Ashnai, P Naude, A Reppel 4th IMP Journal Seminar, 2008 | 4 | 2008 |
| Gender bias in the recruitment of entry-level B2B salespeople B Ashnai, S Mani, P Kothandaraman, S Shekari Journal of Business & Industrial Marketing 35 (8), 1335-1344, 2020 | 3 | 2020 |
| Using means-end approaches to understand business complaint management SC Henneberg, B Ashnai, T Gruber, P Naudé, A Reppel Manchester IMP Research Group. http://www. impgroup. org/uploads/papers/6791 …, 2008 | 3 | 2008 |
| Drivers of Inter-organizational Trust in Buyer-seller Relationships: A fsQCA analysis B Ashnai, SC Henneberg, P Naudé Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 2 | 2016 |
| The Role of Trust at the Inter-Personal and Inter-Organisational Levels in Business Relationships B Ashnai PQDT-UK & Ireland, 2013 | 2 | 2013 |
| Understanding Conditions of Sales Force Frustration A Leischnig, B Ivens, SC Henneberg, B Ashnai Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 1 | 2016 |
| East is East? A Comparative Study of Relationship Quality among Iranian, Russian and Chinese Managers B Ashnai, M Smirnova, S Kouchtch, Q Yu, BR Barnes, P Naudé Industrial Marketing and Purchasing (IMP) Conference, 2007 | 1 | 2007 |
| THE ROLE OF MARKETING AND SALES STRATEGIES AND TACTICS IN NONPROFIT FUNDRAISING: AN EXPLORATORY STUDY B Ashnai, S Shekari, J Arevalo 2020 AMA Summer Academic Conference, 571, 2020 | | 2020 |
