Niels Frederik Lund, PhD
Niels Frederik Lund, PhD
Lecturer in events and digital marketing
Verifisert e-postadresse på surrey.ac.uk
Tittel
Sitert av
Sitert av
År
The power of social media storytelling in destination branding
NF Lund, SA Cohen, C Scarles
Journal of Destination Marketing & Management 8, 271-280, 2018
932018
The brand value continuum Countering co-destruction of destination branding in social media through storytelling
NF Lund, C Scarles, SA Cohen
Journal of Travel Research, 2019
52019
The application of the Hollywood storytelling formula to destination marketing
NF Lund
The Destination Branding & Marketing IV Conference proceedings, at Cardiff …, 2012
4*2012
The Mediation of Tourism Experiences through Storytelling in Social Media: How DMOs Can Utilise Consumer Storytelling tn Their Brand Narratives
NF Lund
ENTER2015 PhD Workshop, 27, 2015
1*2015
Applying the Hollywood scriptwriting formula to destination branding
NF Lund, AN Kimbu
Current Issues in Tourism, 1-21, 2020
2020
Social media storytelling alliances and destination branding.
NF Lund
University of Surrey, 2018
2018
The power of co-creative story-telling in narratives of place: An account of VisitDenmark's social media practices to build alliances with storytellers
NF Lund
Aalborg University, 2017
2017
Social sustainability and quality of life in tourism destinations: a cross-cultural analysis
J Choe, M O’Regan, A Kimbu, NF Lund
Visitor Economy: Strategies and Innovations, Bournemouth University UK, 4 …, 2017
2017
The power of storytelling in social media
NF Lund, SA Cohen, C Scarles
Copenhagen Business School, 2015
2015
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Artikler 1–9