Niels Frederik Lund, PhD
Niels Frederik Lund, PhD
Lecturer in events and digital marketing
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The power of social media storytelling in destination branding
NF Lund, SA Cohen, C Scarles
Journal of Destination Marketing & Management 8, 271-280, 2018
The brand value continuum Countering co-destruction of destination branding in social media through storytelling
NF Lund, C Scarles, SA Cohen
Journal of Travel Research, 2019
The application of the Hollywood storytelling formula to destination marketing
NF Lund
The Destination Branding & Marketing IV Conference proceedings, at Cardiff …, 2012
The Mediation of Tourism Experiences through Storytelling in Social Media: How DMOs Can Utilise Consumer Storytelling tn Their Brand Narratives
NF Lund
ENTER2015 PhD Workshop, 27, 2015
Applying the Hollywood scriptwriting formula to destination branding
NF Lund, AN Kimbu
Current Issues in Tourism, 1-21, 2020
Social media storytelling alliances and destination branding.
NF Lund
University of Surrey, 2018
The power of co-creative story-telling in narratives of place: An account of VisitDenmark's social media practices to build alliances with storytellers
NF Lund
Aalborg University, 2017
Social sustainability and quality of life in tourism destinations: a cross-cultural analysis
J Choe, M O’Regan, A Kimbu, NF Lund
Visitor Economy: Strategies and Innovations, Bournemouth University UK, 4 …, 2017
The power of storytelling in social media
NF Lund, SA Cohen, C Scarles
Copenhagen Business School, 2015
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