Todd Morgan
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The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective
T Morgan, S Anokhin, A Kretinin, J Frishammar
International Small Business Journal 33 (7), 731-751, 2015
<? covid19?> SME response to major exogenous shocks: The bright and dark sides of business model pivoting
T Morgan, S Anokhin, L Ofstein, W Friske
International Small Business Journal 38 (5), 369-379, 2020
Customer participation and new product performance: Towards the understanding of the mechanisms and key contingencies
T Morgan, M Obal, S Anokhin
Research Policy 47 (2), 498-510, 2018
The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies
T Morgan, SA Anokhin
Journal of Business Research 113, 129-138, 2020
Entrepreneurial orientation, firm market power and opportunism in networks
T Morgan, S Anokhin, J Wincent
Journal of Business & Industrial Marketing, 2016
New service development by manufacturing firms: Effects of customer participation under environmental contingencies
T Morgan, SA Anokhin, J Wincent
Journal of Business Research 104, 497-505, 2019
The role of customer participation in building new product development speed capabilities in turbulent environments
T Morgan, SA Anokhin, C Song, N Chistyakova
International Entrepreneurship and Management Journal 15, 119-133, 2019
Influence of market orientation on performance: the moderating roles of customer participation breadth and depth in new product development
T Morgan, SA Anokhin, J Wincent
Industry and Innovation 26 (9), 1103-1120, 2019
Antecedents of corporate entrepreneurship in Iran: the role of strategic orientation and opportunity recognition
S Kakapour, T Morgan, S Parsinejad, A Wieland
Journal of Small Business & Entrepreneurship 28 (3), 251-266, 2016
Integrating sustainability into new product development: The role of organizational leadership and culture
M Obal, T Morgan, G Joseph
Journal of Small Business Strategy 30 (1), 43-57, 2020
When the fog dissipates: The choice between value creation and value appropriation in a partner as a function of information asymmetry
T Morgan, S Anokhin, J Wincent
Journal of Business Research 88, 498-504, 2018
Technological leadership and firm performance in Russian industries during crisis
SA Anokhin, V Spitsin, E Akerman, T Morgan
Journal of Business Venturing Insights 15, e00223, 2021
Investigating the moderating effects of perceived technological change on sales force acceptance
M Obal, T Morgan
Journal of Business-to-Business Marketing 25 (4), 319-338, 2018
Strategic change and innovation reputation: Opening up the innovation process
T Morgan, M Obal, RD Jewell
Journal of Business Research 132, 249-259, 2021
Is a reputation for misconduct harmful? Evidence from corporate venture capital
S Anokhin, T Morgan, W Schulze, R Wuebker
Journal of Business Research 138, 65-76, 2022
New Product Development Performance: The Interplay of Entrepreneurial Orientation and Market Orientation
T Morgan, S Anokhin, A Kretinin, J Frishammar
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
Customer Participation in New Product Development: The Crucial Role of a Firm’s Absorptive Capacity: An Abstract
T Morgan, M Obal, S Anokhin
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
Influence of Market Orientation on Absorptive Capacity: On the Bright and Dark Sides of Customer Participation in New Product Development—An Abstract
T Morgan, S Anokhin, J Wincent
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
Customer participation in new product Development and new product performance: the moderating role of expertise
T Morgan, M Obal
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
Create or appropriate? strategic alignment preference in incumbent-new venture alliances and innovation outcomes
T Morgan, S Anokhin, E Johnson
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
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