| The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective T Morgan, S Anokhin, A Kretinin, J Frishammar International Small Business Journal 33 (7), 731-751, 2015 | 126 | 2015 |
| <? covid19?> SME response to major exogenous shocks: The bright and dark sides of business model pivoting T Morgan, S Anokhin, L Ofstein, W Friske International Small Business Journal 38 (5), 369-379, 2020 | 115 | 2020 |
| Customer participation and new product performance: Towards the understanding of the mechanisms and key contingencies T Morgan, M Obal, S Anokhin Research Policy 47 (2), 498-510, 2018 | 110 | 2018 |
| The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies T Morgan, SA Anokhin Journal of Business Research 113, 129-138, 2020 | 69 | 2020 |
| Entrepreneurial orientation, firm market power and opportunism in networks T Morgan, S Anokhin, J Wincent Journal of Business & Industrial Marketing, 2016 | 44 | 2016 |
| New service development by manufacturing firms: Effects of customer participation under environmental contingencies T Morgan, SA Anokhin, J Wincent Journal of Business Research 104, 497-505, 2019 | 40 | 2019 |
| The role of customer participation in building new product development speed capabilities in turbulent environments T Morgan, SA Anokhin, C Song, N Chistyakova International Entrepreneurship and Management Journal 15, 119-133, 2019 | 39 | 2019 |
| Influence of market orientation on performance: the moderating roles of customer participation breadth and depth in new product development T Morgan, SA Anokhin, J Wincent Industry and Innovation 26 (9), 1103-1120, 2019 | 34 | 2019 |
| Antecedents of corporate entrepreneurship in Iran: the role of strategic orientation and opportunity recognition S Kakapour, T Morgan, S Parsinejad, A Wieland Journal of Small Business & Entrepreneurship 28 (3), 251-266, 2016 | 34 | 2016 |
| Integrating sustainability into new product development: The role of organizational leadership and culture M Obal, T Morgan, G Joseph Journal of Small Business Strategy 30 (1), 43-57, 2020 | 33 | 2020 |
| When the fog dissipates: The choice between value creation and value appropriation in a partner as a function of information asymmetry T Morgan, S Anokhin, J Wincent Journal of Business Research 88, 498-504, 2018 | 17 | 2018 |
| Technological leadership and firm performance in Russian industries during crisis SA Anokhin, V Spitsin, E Akerman, T Morgan Journal of Business Venturing Insights 15, e00223, 2021 | 16 | 2021 |
| Investigating the moderating effects of perceived technological change on sales force acceptance M Obal, T Morgan Journal of Business-to-Business Marketing 25 (4), 319-338, 2018 | 16 | 2018 |
| Strategic change and innovation reputation: Opening up the innovation process T Morgan, M Obal, RD Jewell Journal of Business Research 132, 249-259, 2021 | 14 | 2021 |
| Is a reputation for misconduct harmful? Evidence from corporate venture capital S Anokhin, T Morgan, W Schulze, R Wuebker Journal of Business Research 138, 65-76, 2022 | 5 | 2022 |
| New Product Development Performance: The Interplay of Entrepreneurial Orientation and Market Orientation T Morgan, S Anokhin, A Kretinin, J Frishammar Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 4 | 2015 |
| Customer Participation in New Product Development: The Crucial Role of a Firm’s Absorptive Capacity: An Abstract T Morgan, M Obal, S Anokhin Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
| Influence of Market Orientation on Absorptive Capacity: On the Bright and Dark Sides of Customer Participation in New Product Development—An Abstract T Morgan, S Anokhin, J Wincent Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 2 | 2017 |
| Customer participation in new product Development and new product performance: the moderating role of expertise T Morgan, M Obal Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 2 | 2016 |
| Create or appropriate? strategic alignment preference in incumbent-new venture alliances and innovation outcomes T Morgan, S Anokhin, E Johnson Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 2 | 2016 |
Sergey AnokhinMenlo CollegeVerified email at menlo.edu
