Sanjay Mishra
Title
Cited by
Cited by
Year
Antecedents of the attraction effect: An information-processing approach
S Mishra, UN Umesh, DE Stem Jr
Journal of Marketing Research 30 (3), 331-349, 1993
334*1993
Efficient theory development and factor retention criteria: Abandon the ‘eigenvalue greater than one’criterion
VH Patil, SN Singh, S Mishra, DT Donavan
Journal of Business Research 61 (2), 162-170, 2008
3332008
Factors Affecting New Product Success: Cross‐Country Comparisons
S Mishra, D Kim, DH Lee
Journal of Product Innovation Management 13 (6), 530-550, 1996
3141996
Parallel analysis engine to aid determining number of factors to retain [Computer software]
VH Patil, SN Singh, S Mishra, DT Donavan
1712007
Effects of employees’ positive affective displays on customer loyalty intentions: An emotions-as-social-information perspective
Z Wang, SN Singh, YJ Li, S Mishra, M Ambrose, M Biernat
Academy of Management Journal 60 (1), 109-129, 2017
942017
Enhancing memory of television commercials through message spacing
SN Singh, S Mishra, N Bendapudi, D Linville
Journal of Marketing Research 31 (3), 384-392, 1994
771994
related burnout among faculty in higher education
SN Singh, S Mishra, D Kim
Psychological Reports 83 (2), 463-473, 1998
671998
The effect of brand alliance portfolio on the perceived quality of an unknown brand
X Fang, S Mishra
ACR North American Advances, 2002
652002
BAYESIAN CAUSAL MAPS AS DECISION AIDS IN VENTURE CAPITAL DECISION MAKING: METHODS AND APPLICATIONS.
B KEMMERER, S MISHRA, PP SHENOY
Academy of Management Proceedings 2002 (1), C1-C6, 2002
312002
An examination of the cognitive antecedents of attitude-toward-the-ad
DD Muehling, JJ Stoltman, S Mishra
Current Issues and Research in Advertising 12 (1-2), 95-117, 1990
311990
The latent structure of landscape perception: A mean and covariance structure modeling approach
SN Singh, DT Donavan, S Mishra, TD Little
Journal of Environmental Psychology 28 (4), 339-352, 2008
302008
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
S Mishra, SN Singh, X Fang, B Yin
Journal of Product & Brand Management, 2017
272017
Parallel analysis engine to aid in determining number of factors to retain using R [Computer software]
VH Patil, SN Singh, S Mishra, DT Donavan
Gonzaga University, School of Business Administration, 2017
272017
A Monte Carlo investigation of conjoint analysis index-of-fit: Goodness of fit, significance and power
UN Umesh, S Mishra
Psychometrika 55 (1), 33-44, 1990
241990
Attribute importance weights in conjoint analysis: Bias and precision
S Mishra, UN Umesh
ACR North American Advances, 1989
171989
A communications view of web page perception
SN Singh, N Dalal, S Mishra, VH Patil
Journal of Current Issues & Research in Advertising 27 (1), 31-52, 2005
162005
Determining the quality of conjoint analysis results using violation of a priori signs
S Mishra, UN Umesh
Journal of Business research 58 (3), 301-311, 2005
112005
Research Burnout: a refined multidimensional scale
SN Singh, N Dalal, S Mishra
Psychological reports 95 (3_suppl), 1253-1263, 2004
72004
Loss is a loss, why categorize it? Mental accounting across cultures
P Banerjee, P Chatterjee, S Mishra, AA Mishra
Journal of Consumer Behaviour 18 (2), 77-88, 2019
62019
Managing venture capital investment decisions: A knowledge-based approach
S Mishra, B Kemmerer, P Shenoy
2013-07-11]. http://web. ku. edu/-pshenoy/Papers/BKERC01. pdf, 2001
62001
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