Jing Lei

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niraj dawarFounder, Brand Strategy GroupVerifisert e-postadresse på brandstrategy.group
Jos Lemminkhoogleraar marketing, Maastricht UniversityVerifisert e-postadresse på maastrichtuniversity.nl
Anish NagpalUniversity of MelbourneVerifisert e-postadresse på unimelb.edu.au
Liliana L. BoveThe University of MelbourneVerifisert e-postadresse på unimelb.edu.au
Zengxiang ChenSun Yat-sen universityVerifisert e-postadresse på mail.sysu.edu.cn
Tripat GillAssociate Professor of Marketing, Wilfrid Laurier UniversityVerifisert e-postadresse på wlu.ca
Davide Christian OraziAssociate Professor in Marketing, Monash University, Monash Business SchoolVerifisert e-postadresse på monash.edu
Benjamin A. NevilleUniversity of MelbourneVerifisert e-postadresse på unimelb.edu.au
Zeynep Gürhan-CanliMigros Professor of Marketing, Koc UniversityVerifisert e-postadresse på ku.edu.tr
Ko de RuyterKing's College, King's Business School, London, United KingdomVerifisert e-postadresse på kcl.ac.uk
Martin WetzelsFull Professor of Marketing, EDHEC Business SchoolVerifisert e-postadresse på edhec.edu
Adwait KhareUniversity of Texas at ArlingtonVerifisert e-postadresse på uta.edu
Ying JiangAssociate Professor, University of Ontario Institute of TechnologyVerifisert e-postadresse på uoit.ca
Greg NyilasyUniversity of MelbourneVerifisert e-postadresse på unimelb.edu.au
Chris DubelaarDeakin UniversityVerifisert e-postadresse på deakin.edu.au
Mauricio PalmeiraUniversity of South FloridaVerifisert e-postadresse på usf.edu
Carolina WerleGrenoble école de managementVerifisert e-postadresse på grenoble-em.com
Nada sayarhLecturer University of GenevaVerifisert e-postadresse på unige.ch
Stephen S HoldenHonorary / Adjunct Professor, Macquarie UniversityVerifisert e-postadresse på mq.edu.au
Romain CadarioErasmus University, Rotterdam School of ManagementVerifisert e-postadresse på rsm.nl

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Jing Lei

University of Melbourne

Verifisert e-postadresse på unimelb.edu.au - Startside

Consumer Behaviour


Tittel Sorter etter sitater Sorter etter år Sorter etter tittel	Sitert av Sitert av	År
Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations N Dawar, J Lei Journal of Business Research 62 (4), 509-516, 2009	396	2009
Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects J Lei, N Dawar, J Lemmink Journal of marketing 72 (3), 111-123, 2008	367	2008
Inspire me to donate: The use of strength emotion in donation appeals J Liang, Z Chen, J Lei Journal of Consumer Psychology 26 (2), 283-288, 2016	170	2016
Base-rate information in consumer attributions of product-harm crises J Lei, N Dawar, Z Gürhan-Canli Journal of Marketing Research 49 (3), 336-348, 2012	156	2012
Consumer responses to vertical service line extensions J Lei, K de Ruyter, M Wetzels Journal of Retailing 84 (3), 268-280, 2008	150	2008
Service intensiveness and brand extension evaluations J Lei, R Pruppers, H Ouwersloot, J Lemmink Journal of Service Research 6 (3), 243-255, 2004	90	2004
Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products T Gill, J Lei Marketing letters 20 (1), 91-103, 2009	81	2009
The effect of food toppings on calorie estimation and consumption Y Jiang, J Lei Journal of Consumer Psychology 24 (1), 63-69, 2014	52	2014
To choose or to reject: The effect of decision frame on food customization decisions A Nagpal, J Lei, A Khare Journal of Retailing 91 (3), 422-435, 2015	50	2015
A new perspective on the incentive–blood donation relationship: partnership, congruency, and affirmation of competence D Chmielewski, LL Bove, J Lei, B Neville, A Nagpal Transfusion 52 (9), 1889-1900, 2012	49	2012
The nature and framing of gambling consequences in advertising DC Orazi, J Lei, LL Bove Journal of Business Research 68 (10), 2049-2056, 2015	40	2015
Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement DC Orazi, LL Bove, J Lei International Journal of Advertising 35 (1), 149-166, 2016	27	2016
Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions G Nyilasy, J Lei, A Nagpal, J Tan Public health nutrition 19 (12), 2122-2127, 2016	19	2016
The impact of information characteristics on negative spillover effects in brand portfolios J Lei, N Dawar, L Jos ACR North American Advances, 2006	19	2006
The clothes that make you eat healthy: The impact of clothes style on food choice X Wang, X Wang, J Lei, MC Chao Journal of Business Research, 2020	18	2020
Impact of vertical line extensions on brand attitudes and new extensions: The roles of judgment focus, comparative set and positioning M Palmeira, J Lei, A Valenzuela European Journal of Marketing, 2019	17	2019
Counter‐stereotypical products: Barriers to their adoption and strategies to overcome them T Gill, J Lei Psychology & Marketing 35 (7), 493-510, 2018	16	2018
The Impact of a Two-Step Choice Process on Trade-Off Decisions J Lei, Y Zhang Journal of Consumer Research, 2021	12	2021
What kind of donor are you? Uncovering complexity in donor identity L Bove, D Chmielewski, BA Neville, J Lei, A Nagpal Psychology & Marketing 38 (1), 70-85, 2021	9	2021
The impact of brand relatedness on negative spillover effects in brand portfolios J Lei, N Dawar, J Lemmink ACR North American Advances, 2008	7	2008

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