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Neil Bendle
Neil Bendle
Terry College of Business, University of Georgia
Verified email at uga.edu - Homepage
Title
Cited by
Cited by
Year
Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, P Pfeifer, D Reibstein
Pearson Education, 2010
14352010
Marketing metrics
PW Farris
Pearson Education India, 2016
648*2016
The Journal of Consumer Research at 40: A Historical Analysis
X Wang, NT Bendle, F Mai, J Cotte
Journal of Consumer Research 42 (1), 5-18, 2015
1272015
Métricas de marketing
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Bookman, 2007
972007
Uncovering the message from the mess of big data
NT Bendle, XS Wang
Business Horizons 59 (1), 115-124, 2016
792016
Key marketing metrics: the 50+ metrics every manager needs to know
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Pearson, 2017
652017
The metrics that marketers muddle
NT Bendle, CK Bagga
MIT Sloan Management Review, 2016
652016
Audio mining: The role of vocal tone in persuasion
X Wang, S Lu, XI Li, M Khamitov, N Bendle
Journal of Consumer Research 48 (2), 189-211, 2021
572021
Metrics that matter–to marketing managers
N Bendle, P Farris, P Pfeifer, D Reibstein
Marketing: Journal of Research and Management 6 (1), 18-23, 2010
502010
Competitor orientation and the evolution of business markets
N Bendle, M Vandenbosch
Marketing Science 33 (6), 781-795, 2014
492014
Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
CK Bagga, N Bendle, J Cotte
Journal of the Academy of Marketing Science 47, 97-117, 2019
452019
The misuse of accounting-based approximations of Tobin’sq in a world of market-based assets
NT Bendle, MN Butt
Marketing Science 37 (3), 484-504, 2018
452018
Does piracy create online word of mouth? An empirical analysis in the movie industry
S Lu, X Wang, N Bendle
Management Science 66 (5), 2140-2162, 2020
442020
Marketing accounts
NT Bendle, XS Wang
International Journal of Research in Marketing 34 (3), 604-621, 2017
402017
Métricas de Marketing-: O Guia Definitivo de Avaliação do Desempenho do Marketing
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Bookman, 2013
392013
Forging a stronger academic-practitioner partnership–the case of net promoter score (NPS)
NT Bendle, CK Bagga, A Nastasoiu
Journal of Marketing Theory and Practice 27 (2), 210-226, 2019
382019
The role of machine learning analytics and metrics in retailing research
XS Wang, JHJ Ryoo, N Bendle, PK Kopalle
Journal of Retailing 97 (4), 658-675, 2021
352021
Understanding the social media strategies of US primary candidates
J Ryoo, N Bendle
Journal of Political Marketing 16 (3-4), 244-266, 2017
282017
Key marketing metrics
PW Farris, N Bendle, P Pfeifer, DJ Reibstein, NT Bendle, PE Pfeifer
Pearson Education UK, 2008
262008
Gift cards: a review and research agenda
D Horne, N Bendle
The international review of retail, distribution and consumer research 26 (2 …, 2016
232016
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