| Services marketing H Woodruffe (No Title), 1995 | 260 | 1995 |
| Dimensions driving business student satisfaction in higher education M Yusoff, F McLeay, H Woodruffe-Burton Quality Assurance in Education 23 (1), 86-104, 2015 | 256 | 2015 |
| Compensatory consumption: why women go shopping when they’re fed up and other stories HR Woodruffe Marketing Intelligence & Planning 15 (7), 325-334, 1997 | 236 | 1997 |
| Towards a theory of shopping: a holistic framework H Woodruffe‐Burton, S Eccles, R Elliott Journal of Consumer Behaviour: An International Research Review 1 (3), 256-266, 2002 | 190 | 2002 |
| Private desires, public display: Consumption, postmodernism and fashion’s “new man” H Woodruffe‐Burton International Journal of Retail & Distribution Management 26 (8), 301-310, 1998 | 149 | 1998 |
| Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research S Bettany, H Woodruffe-Burton Expanding Disciplinary Space: On the Potential of Critical Marketing, 27-44, 2014 | 105 | 2014 |
| Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony BL Dey, A Pandit, M Saren, S Bhowmick, H Woodruffe-Burton Journal of Retailing and Consumer Services 29, 40-48, 2016 | 102 | 2016 |
| Revisiting experiential values of shopping: consumers' self and identity H Woodruffe‐Burton, S Wakenshaw Marketing Intelligence & Planning 29 (1), 69-85, 2011 | 92 | 2011 |
| Compensatory Consumption and Narrative Identity Theory. H Woodruffe-Burton, R Elliott Advances in Consumer Research 32 (1), 2005 | 89 | 2005 |
| Gender, culture, and consumer behavior CC Otnes, LT Zayer Taylor & Francis, 2012 | 77 | 2012 |
| Handbook on well-being of working women ML Connerley, J Wu Springer, 2016 | 61 | 2016 |
| The disabled student experience: does the SERVQUAL scale measure up? E Vaughan, H Woodruffe‐Burton Quality Assurance in Education 19 (1), 28-49, 2011 | 56 | 2011 |
| Network marketing: The ultimate in international distribution? R Croft, H Woodruffe Journal of Marketing Management 12 (1-3), 201-214, 1996 | 53 | 1996 |
| Methodological issues in consumer research: towards a feminist perspective HR Woodruffe Marketing Intelligence & Planning 14 (2), 13-18, 1996 | 41 | 1996 |
| Countering heteronormativity: Exploring the negotiation of butch lesbian identity in the organisational setting H Woodruffe‐Burton, S Bairstow Gender in Management: An International Journal 28 (6), 359-374, 2013 | 35 | 2013 |
| A comparative analysis of the affinity card market in the USA andthe UK BB Schlegelmilch, H Woodruffe International Journal of Bank Marketing 13 (5), 12-23, 1995 | 35 | 1995 |
| Eschatology, promise, hope: the Utopian vision of consumer research HR Woodruffe European Journal of Marketing 31 (9/10), 667-676, 1997 | 23 | 1997 |
| Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption J Brown, H Woodruffe-Burton Journal of Financial Services Marketing 20, 107-121, 2015 | 21 | 2015 |
| Cost effective differentiation: an application of strategic concepts to retailing G Warnaby, H Woodruffe International Review of Retail, Distribution and Consumer Research 5 (3 …, 1995 | 21 | 1995 |
| Internal marketing: a case for building cathedrals SK Foreman, H Woodruffe Proceeding of the Annual Conference of the Marketing Education Group, 404-421, 1991 | 21 | 1991 |
Sue EcclesAssociate Professor, Bournemouth UniversityVerified email at bournemouth.ac.uk
