| Political parties and Web 2.0: The liberal democrat perspective DG Lilleker, M Pack, N Jackson Politics 30 (2), 105-112, 2010 | 101 | 2010 |
| Obama: The marketing lessons M Pack Journal of Direct, Data and Digital Marketing Practice 12 (1), 2-9, 2010 | 15 | 2010 |
| Political marketing and the 2015 UK general election DG Lilleker, M Pack Springer, 2016 | 12 | 2016 |
| 101 Ways to Win an Election M Pack, E Maxfield Biteback publishing, 2021 | 7 | 2021 |
| The Liberal Democrat approach to campaigning M Pack Journal of Liberal History 83, 7, 2014 | 3 | 2014 |
| Turn over, tune out and log off: the irrelevance of campaigns M Pack Sex, Lies and Politics, 85-89, 2019 | 2 | 2019 |
| Lessons for Political Marketing from 2015 DG Lilleker, M Pack Political Marketing and the 2015 UK General Election, 135-141, 2016 | 2 | 2016 |
| Right alignment N Boles, M Pack, P Snowdon public policy research 17 (4), 189-200, 2011 | 2 | 2011 |
| Bad News: what the headlines don't tell us M Pack | | 2020 |
| Party Branding in the 2015 General Election: A Case Study of Online Political Posters VP Campbell, B Lee, DG Lilleker, M Pack University of Leicester, 2016 | | 2016 |
| ‘Does it scale?’is the question that explains which political campaign technologies take-off M Pack Democratic Audit Blog, 2013 | | 2013 |
| The Victory Lab: Full of secrets, but can they swing an election? M Pack Journal of Direct, Data and Digital Marketing Practice 14 (4), 349-353, 2013 | | 2013 |
| The compromiser’s dilemma: House of Lords reform M Pack British Politics and Policy at LSE, 2012 | | 2012 |
| Political campaigning is being shaped by the unseen technologies M Pack British Politics and Policy at LSE, 2012 | | 2012 |
| Political scientists are limited by their reliance on existing data sets, and there is not enough emphasis on creating new data M Pack Impact of Social Sciences Blog, 2012 | | 2012 |
| There will be no general election in 2014. Cameron can’t risk giving Miliband the gravitas boost of being Prime Minister and throwing his own party into turmoil M Pack British Politics and Policy at LSE, 2012 | | 2012 |
| Even if the Liberal Democrats vote to oust the Conservatives before 2015 a new general election is still unlikely M Pack British Politics and Policy at LSE, 2012 | | 2012 |
| Aspects of the English electoral system, 1800-50, with special reference to Yorkshire. M Pack University of York, 1995 | | 1995 |
Darren LillekerBournemouth UniversityVerified email at bournemouth.ac.uk
Darren LillekerBournemouth UniversityVerified email at bournemouth.ac.uk