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Peter Zackariasson
Peter Zackariasson
Associate professor in marketing, University of Gothenburg
Verified email at gu.se
Title
Cited by
Cited by
Year
The video game industry: Formation, present state, and future
P Zackariasson, TL Wilson
Routledge, 2012
260*2012
The video game industry: Formation, present state, and future
P Zackariasson, TL Wilson
Routledge, 2012
260*2012
The video game industry: Formation, present state, and future
P Zackariasson, TL Wilson
Routledge, 2012
2372012
Paradigm shifts in the video game industry
P Zackariasson, TL Wilson
Competitiveness Review: An International Business Journal 20 (2), 139-151, 2010
1032010
Management of creativity in video game development: A case study
P Zackariasson, M Walfisz, TL Wilson
Services marketing quarterly 27 (4), 73-97, 2006
872006
Phronesis and Creativity: Knowledge Work in Video Game Development
P Zackariasson, A Styhre, TL Wilson
Creativity and innovation management 15 (4), 419-429, 2006
852006
Real-time strategy: Evolutionary game development
M Walfisz, P Zackariasson, TL Wilson
Business Horizons 49 (6), 487-498, 2006
632006
Internetworked after-sales service
P Zackariasson, TL Wilson
Industrial Marketing Management 33 (2), 75-86, 2004
602004
Virtual identities and market segmentation in marketing in and through massively multiplayer online games (MMOGs)
P Zackariasson, N Wåhlin, TL Wilson
Services Marketing Quarterly 31 (3), 275-295, 2010
492010
The business of gamification: A critical analysis
M Dymek, P Zackariasson
Taylor & Francis, 2016
382016
Video game marketing: a student textbook
P Zackariasson, M Dymek
Routledge, 2016
322016
Massively multiplayer online games: A 21st century service
P Zackariasson, TL Wilson
Proceedings of the Other Players Conference, 2004
222004
World builders: A study on the development of a massively multiplayer online role-playing game
P Zackariasson
Handelshögskolan vid Umeå universitet, 2007
192007
Cyborg leadership: Including nonhuman actors in leadership
P Zackariasson
162003
Organisering kring hot och risk
B Czarniawska, A Diedrich, T Engberg, U Eriksson-Zetterquist, ...
142007
Creativity in the video game industry
P Zackariasson, TL Wilson
Creativity: Fostering, measuring and contexts, 2009
112009
Arts and Business: Building a Common Ground for Understanding Society
E Raviola, P Zackariasson
Taylor & Francis, 2016
92016
Game on: Competition and competitiveness in the video game industry
P Zackariasson, TL Wilson
Competition Forum 6 (1), 43, 2008
82008
Mentorship in academia
P Zackariasson
International Journal of Managing Projects in Business 7 (4), 734-738, 2014
72014
Internal Project Marketing—A Case Study
P Zackariasson, T Blomquist, TL Wilson
Marketing Theory and Practice Conference Proceedings, 89-94, 2006
72006
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Articles 1–20