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Muhammad Rashid Saeed
Muhammad Rashid Saeed
Institute of Management Sciences, BZU Multan, Pakistan
Verifisert e-postadresse på bzu.edu.pk
Tittel
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År
Net-zero emission targets and the role of managerial environmental awareness, customer pressure, and regulatory control toward environmental performance
H Zameer, Y Wang, Saeed, M Rashid
Business Strategy and the Environment, 2021
722021
The antecedents and consequences of brand personality: A systematic review
MR Saeed, U Burki, R Ali, R Dahlstrom, H Zameer
EuroMed Journal of Business 17 (4), 448-476, 2022
242022
A game-theoretic strategic mechanism to control brand counterfeiting
H Zameer, Y Wang, H Yasmeen, AA Mofrad, R Saeed
Marketing Intelligence & Planning 36 (5), 585-600, 2018
132018
How best to advertise low-fit brand extensions: a construal level theory perspective
MR Saeed, R Lee, L Lockshin, S Bellman, S Yang, J Cohen
Journal of Consumer Marketing 41 (1), 94-109, 2024
2024
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Artikler 1–4