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Bruno Viscolani
Bruno Viscolani
Professore Matematica per l'Economia, Università di Padova
Verifisert e-postadresse på math.unipd.it - Startside
Tittel
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Advertising a new product in a segmented market
A Buratto, L Grosset, B Viscolani
European Journal of Operational Research 175 (2), 1262-1267, 2006
852006
Advertising strategies in a differential game with negative competitor’s interference
B Viscolani, G Zaccour
Journal of Optimization Theory and Applications 140 (1), 153-170, 2009
492009
New product introduction: goodwill, time and advertising cost
A Buratto, B Viscolani
Mathematical Methods of Operations Research 55, 55-68, 2002
492002
Advertising channel selection in a segmented market
A Buratto, L Grosset, B Viscolani
Automatica 42 (8), 1343-1347, 2006
462006
Advertising for the introduction of an age‐sensitive product
L Grosset, B Viscolani
Optimal Control Applications and Methods 26 (3), 157-167, 2005
362005
The effect of a ‘containing’position in a hammock versus the supine position on the cutaneous oxygen level in premature and term babies
M Bottos, A Pettenazzo, G Giancola, D Stefani, G Pettena, B Viscolani, ...
Early human development 11 (3-4), 265-273, 1985
291985
Optimal goodwill path to introduce a new product
S Mosca, B Viscolani
Journal of optimization theory and applications 123, 149-162, 2004
272004
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
L Grosset, B Viscolani
Automatica 45 (4), 863-870, 2009
252009
Advertising in a segmented market: comparison of media choices
L Grosset, B Viscolani
IMA Journal of Management Mathematics 19 (3), 219-226, 2008
222008
Pure-strategy Nash equilibria in an advertising game with interference
B Viscolani
European Journal of Operational Research 216 (3), 605-612, 2012
212012
A goodwill model with predatory advertising
L Grosset, P Roberti, B Viscolani
Operations research letters 39 (6), 419-422, 2011
192011
Advertising for a new product introduction: a stochastic approach
L Grosset, B Viscolani
Top 12, 149-167, 2004
192004
A single season production and advertising control problem with bounded final goodwill
D Favaretto, B Viscolani
Journal of Information and Optimization Sciences 21 (3), 337-357, 2000
192000
Advertising decisions for a segmented market
B Viscolani
Optimization 58 (4), 469-477, 2009
172009
Advertising coordination games of a manufacturer and a retailer while introducing a new product
A Buratto, L Grosset, B Viscolani
Top 15 (2), 307-321, 2007
172007
An optimal control student problem and a marketing counterpart
A Buratto, B Viscolani
Mathematical and Computer Modelling 20 (6), 19-33, 1994
151994
Optimal control of advertising and production of a seasonal product with nondifferentiable demand
D Favaretto, P Mazzega, A Mezzaroba, B Viscolani
Dynamics and control 6, 91-104, 1996
131996
Age-structured linear-state differential games
L Grosset, B Viscolani
European Journal of Operational Research 254 (1), 269-278, 2016
122016
Ottimizzazione Dinamica. Modelli economici e gestionali
A Buratto, L Grosset, B Viscolani
Libreria Progetto snc, 2013
102013
A note on checking schedules with finite horizon
B Viscolani
RAIRO-Operations Research 25 (2), 203-208, 1991
101991
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Artikler 1–20