| Random-coefficients logit demand estimation with zero-valued market shares JP Dubé, A Hortaçsu, J Joo Marketing Science 40 (4), 637-660, 2021 | 61* | 2021 |
| Simple tests for selection: Learning more from instrumental variables DA Black, J Joo, R LaLonde, JA Smith, EJ Taylor Labour Economics 79, 102237, 2022 | 47* | 2022 |
| Rational inattention as an empirical framework for discrete choice and consumer-welfare evaluation J Joo Journal of Marketing Research, 2022 | 43* | 2022 |
| Millennials and the takeoff of craft brands: Preference formation in the US beer industry B Bronnenberg, JP Dubé, J Joo Marketing Science 41 (4), 710-732, 2022 | 23 | 2022 |
| Discrete-Choice Models and Representative Consumer Theory JPH Dubé, J Joo, K Kim National Bureau of Economic Research, 2022 | 3 | 2022 |
| Structural Econometric Modeling in Industrial Organization and Quantitative Marketing: Theory and Applications A Hortaçsu, J Joo Princeton University Press, 2023 | 2 | 2023 |
| Essays in Consumer Choice and Consumer Demand J Joo The University of Chicago, 2018 | 1 | 2018 |
| Getting the Most Out of Online A/B Tests Using the Minimax-Regret Criteria J Joo, K Chiong B Tests Using the Minimax-Regret Criteria (November 14, 2023), 2023 | | 2023 |
