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R.G. Vishnu Menon
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Consumer attention to price in social commerce: Eye tracking patterns in retail clothing
RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, GR Foxall
Journal of Business Research, 2016
1702016
How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, H Sørensen, ...
Journal of Air Transport Management, 2019
912019
Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing
V Sigurdsson, NM Larsen, MH Alemu, JK Gallogly, RGV Menon, ...
Journal of Business Research 112, 458-471, 2020
802020
Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels
V Sigurdsson, NM Larsen, RG Pálsdóttir, M Folwarczny, RGV Menon, ...
Journal of Business Research 139, 1099-1110, 2022
702022
A TEST OF THE BEHAVIORAL PERSPECTIVE MODEL IN THE CONTEXT OF AN E-MAIL MARKETING EXPERIMENT.
V Sigurdsson, RGV Menon, JP Sigurdarson, JS Kristjansson, GR Foxall
Psychological Record 63 (2), 2013
672013
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
V Sigurdsson, RGV Menon, AG Hallgrímsson, NM Larsen, A Fagerstrøm
Journal of Promotion Management 24 (5), 694-714, 2018
602018
Operant Behavioral Economics for E‐mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and …
V Sigurdsson, H Hinriksson, RGV Menon
Managerial and Decision Economics, 2015
252015
Social media: Where customers air their troubles—How to respond to them?
V Sigurdsson, NM Larsen, HK Gudmundsdottir, MH Alemu, RGV Menon, ...
Journal of Innovation & Knowledge 6 (4), 257-267, 2021
222021
Conjoint Analysis for Social Media Marketing Experimentation: Choice, Utility Estimates and Preference Ranking
RGV Menon, V Sigurdsson
Managerial and Decision Economics, 2015
212015
Online healthy food experiments: Capturing complexity by using choice-based conjoint analysis
V Sigurdsson, RG Vishnu Menon, A Fagerstrøm
The Behavior Analyst 40, 373-391, 2017
192017
Aotearoa New Zealand public responses to COVID-19
J Thaker, V Menon
122020
Aotearoa New Zealand public attitudes to COVID-19 vaccine
V Menon, J Thaker
Wellington, New Zealand: Massey University, 2020
122020
Behavior analysis of online consumer behavior
V Sigurdsson, NM Larsen, RGV Menon
The Routledge companion to consumer behavior analysis, 51-64, 2015
112015
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
V Sigurdsson, NM Larsen, M Folwarczny, A Fagerstrøm, RGV Menon, ...
Journal of Business Research 154, 113338, 2023
92023
Management strategies for prevention of forest fire and environmental degradation in tropics with special reference to western ghats of Kerala region, India
ARR Menon, RG Vishnu-Menon
Journal of Tropical Forest Science 34 (1), 24-33, 2022
92022
Aotearoa New Zealand Public Attitudes to COVID-19 Vaccine
J Thaker, V Menon
72020
Aotearoa-New Zealand public responses to COVID-19 and climate change
J Thaker, V Menon
School of Communication, Journalism & Marketin, Massey Business School …, 2020
32020
Vishnu vd.,“Consumer Attention to Price in Social Commerce: Eye Tracking Patterns in Retail Clothing”
RG MENON
Journal of Business Research, 11, 0
2
Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation
M Folwarczny, V Sigurdsson, RGV Menon, T Otterbring
Appetite 192, 107097, 2024
12024
Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals
V Sigurdsson, M Folwarczny, NM Larsen, RGV Menon, FT Sigurdardottir, ...
Journal of Retailing and Consumer Services 76, 103611, 2024
12024
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Artikler 1–20