An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon AR Zablah, DN Bellenger, WJ Johnston Industrial marketing management 33 (6), 475-489, 2004 | 1208 | 2004 |
How and when does customer orientation influence frontline employee job outcomes? A meta-analytic evaluation AR Zablah, GR Franke, TJ Brown, DE Bartholomew Journal of marketing 76 (3), 21-40, 2012 | 587 | 2012 |
Employee customer orientation in context: How the environment moderates the influence of customer orientation on performance outcomes. JW Grizzle, AR Zablah, TJ Brown, JC Mowen, JM Lee Journal of applied psychology 94 (5), 1227, 2009 | 278 | 2009 |
Gratitude versus entitlement: A dual process model of the profitability implications of customer prioritization HA Wetzel, M Hammerschmidt, AR Zablah Journal of Marketing 78 (2), 1-19, 2014 | 274 | 2014 |
Toward a theory of motivation and personality with application to word-of-mouth communications JC Mowen, S Park, A Zablah Journal of business research 60 (6), 590-596, 2007 | 258 | 2007 |
Customer relationship management implementation gaps AR Zablah, DN Bellenger, WJ Johnston Journal of Personal Selling & Sales Management 24 (4), 279-295, 2004 | 252 | 2004 |
When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity BP Brown, AR Zablah, DN Bellenger, WJ Johnston International Journal of Research in Marketing 28 (3), 194-204, 2011 | 216 | 2011 |
The relative importance of brands in modified rebuy purchase situations AR Zablah, BP Brown, N Donthu International Journal of Research in Marketing 27 (3), 248-260, 2010 | 208 | 2010 |
A cross-lagged test of the association between customer satisfaction and employee job satisfaction in a relational context. AR Zablah, BD Carlson, DT Donavan, JG Maxham III, TJ Brown Journal of Applied Psychology 101 (5), 743, 2016 | 207 | 2016 |
Big data and firm performance: The roles of market-directed capabilities and business strategy S Suoniemi, L Meyer-Waarden, A Munzel, AR Zablah, D Straub Information & Management 57 (7), 103365, 2020 | 194 | 2020 |
Linking cause-related marketing to sales force responses and performance in a direct selling context BV Larson, KE Flaherty, AR Zablah, TJ Brown, JL Wiener Journal of the Academy of Marketing Science 36, 271-277, 2008 | 181 | 2008 |
What factors influence buying center brand sensitivity? BP Brown, AR Zablah, DN Bellenger, N Donthu Industrial marketing management 41 (3), 508-520, 2012 | 166 | 2012 |
Storytelling during retail sales encounters DA Gilliam, AR Zablah Journal of Retailing and Consumer Services 20 (5), 488-494, 2013 | 95 | 2013 |
Performance implications of CRM technology use: a multilevel field study of business customers and their providers in the telecommunications industry AR Zablah, DN Bellenger, DW Straub, WJ Johnston Information Systems Research 23 (2), 418-435, 2012 | 93 | 2012 |
Emotional convergence in service relationships: the shared frontline experience of customers and employees AR Zablah, NJ Sirianni, D Korschun, DD Gremler, SE Beatty Journal of Service Research 20 (1), 76-90, 2017 | 72 | 2017 |
A job demands-resources (JD-R) perspective on new product selling: A framework for future research AR Zablah, LB Chonko, LA Bettencourt, G Allen, A Haas Journal of Personal Selling & Sales Management 32 (1), 73-87, 2012 | 69 | 2012 |
The role of mentoring in promoting organizational commitment among black managers: An evaluation of the indirect effects of racial similarity and shared racial perspectives BP Brown, AR Zablah, DN Bellenger Journal of Business Research 61 (7), 732-738, 2008 | 69 | 2008 |
The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity S Suoniemi, H Terho, A Zablah, R Olkkonen, DW Straub Journal of Business Research 127, 108-122, 2021 | 66 | 2021 |
CRM system implementation and firm performance: the role of consultant facilitation and user involvement S Suoniemi, A Zablah, H Terho, R Olkkonen, D Straub, H Makkonen Journal of Business & Industrial Marketing 37 (13), 19-32, 2022 | 59 | 2022 |
Transforming partner relationships through technological innovation AR Zablah, WJ Johnston, DN Bellenger Journal of Business & Industrial Marketing 20 (7), 355-363, 2005 | 57 | 2005 |